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Beyond the Bale : December 2012
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D -- from farm to fashion. CONTENTS OFF-FARM 04 Visit by The Prince of Wales 06 UK Wool Week 08 International Wool Week 10 Vogue's sheep station photoshoot 11 Runway 101 Kit 12 Wool lauded by fashion designers 14 Milano Unica on stage 15 Zegna: a passion for wool 16 Educating textile graduates 18 From Flinders fibre to fashion 20 Backing for work in Hong Kong 21 Marie Claire promotes Merino 22 Alaska to Patagonia with Merino ON-FARM 24 EverGraze: establishing saltbush 25 New WormBoss website 26 Climate variability 28 AWI 2013 Nuffield scholar 29 Baiting helps wild dog control 31 Shearing competition support 32 Shed upgrade a 'shear delight' 34 New shed developed from scratch 36 Sheep handling innovations 38 Merino Superior Sires 18 released 38 Tail length literature review 39 Sheep Genetics website revamped 40 Fight against breech strike 43 Readers' photos! Executive Editor: Richard Smith, email@example.com, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material ("us" or "we") have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: The Patron of The Campaign for Wool, His Royal Highness The Prince of Wales, visiting a woolgrowing property in Tasmania last month -- see pages 4-5. Photo: Getty Images. 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark December 2012 BEYOND THE BALE Beyond the Bale is online at http://digital.wool.com.au 1. WOOL INDUSTRY R&D -- ON-FARM 2. WOOL INDUSTRY R&D -- OFF-FARM 3. MARKETING AUSTRALIAN WOOL 4. INTERNATIONAL SALES NETWORK/WOOLMARK 5. INTERNATIONAL TRADE AND MARKET ACCESS AWI INVESTMENT STRATEGIES In the biggest WoolPoll turnout so far, Australian woolgrowers have voted to maintain the two per cent levy. Announcing the results at the company's Annual General Meeting, AWI CEO Stuart McCullough thanked woolgrowers for getting behind the poll, and reaffirmed AWI's commitment to delivering outcomes for them. "Our commitment to growers has never been stronger," Mr McCullough said. "We know we have more work to do, and this result gives AWI the opportunity to review how we can continue to make improvements to benefit growers. "Our focus now is to get on with business. We will continue to talk with growers and other stakeholders and to invest in projects that will help AWI deliver on the strategic intent of the company, that is to build demand for Australian wool, while supporting the profitability, competitiveness and sustainability of the industry." A record total of 60.94 per cent of eligible votes were returned by 41.72 Biggest WoolPoll turnout maintains two per cent levy per cent of voters as part of the triennial vote. Mr McCullough confirmed the two per cent vote was successful, with 60.34 per cent of votes nationally supporting a levy of two per cent or more. "There are a number of important trends that we must address and consider for the future. It is interesting to note support for the 0 per cent option reduced considerably." On behalf of the Board, Mr McCullough acknowledged the efforts of the independent WoolPoll 2012 Panel, and in particular Will Roberts who chaired the Panel. AWI and the Panel acknowledged the contribution of Rod Thirkell-Johnston who sadly passed away earlier this year. WoolPoll follows strict guidelines set out in the WoolPoll Regulations as an independent, democratic process. As in previous Polls, eligible levy payers were invited to select their preferred levy option from 0, 1, 2, 2.5 and 3 per cent. More information: www.woolpoll.com.au WoolPoll results 3% levy 2.5% levy 2% levy 1% levy 0% levy Total 2% and above Total under 2% 2.65% 4.30% 53.39% 29.18% 10.47% 60.34% 39.65%