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Beyond the Bale : September 2012
September 2012 BEYOND THE BALE 9 OFF-FARM In the Australia region final, Dion Lee was up against Carl Kapp, Christopher Esber, Kym Ellery, Magdalena Velevska and Song for the Mute, but according to the judges Dion Lee was the clear winner. At Sydney's Museum of Contemporary Art, against the backdrop of stunning harbour views, the 26-year-old Sydneysider edged out the five other Australian designers with his cortex coat dress. Dion Lee was honoured to be presented the award by Vogue Australia's Editor-in- Chief Edwina McCann and said he felt a great sense of pride. "I am extremely excited to be the Australian winner of the International Woolmark Prize, especially being that Woolmark is an Australian brand with significant heritage within the industry and the origins of the world's finest wool," he said. "I am really looking forward to working further with Woolmark and presenting a new collection at London Fashion Week February 2013 and showing alongside some of the most important designers in the world." Judge and internationally renowned fashion designer Richard Nicoll praised the winner's work and believes he has what it takes to win the final prize. "Dion is the ideal designer ambassador for Australia," Mr Nicoll said. "I think he has a good chance of winning the overall international competition which would be a fantastic result for the perception of Australian fashion as a whole and inspiring for future generations of winners." AWI CEO Stuart McCullough said the reinvention of the IWP for a new generation was also in line with the expectations of the modern day consumer and would give one lucky designer a head start in satisfying these needs. "One future star will receive the ultimate prize," Mr McCullough said. "That of being stocked in the world's premiere boutiques and retailers combined with a global media and marketing campaign supported by The Woolmark Company and Vogue. "The interest in this award from the fashion communities and media globally has been phenomenal. It is helping put wool back on the agendas of fashion designers across the world, and consequently into retail stores for consumers to purchase." More information: www.woolmarkprize.com www.woolmark.com/woolmark-prize Christian Winjants who won the Europe regional final. Sophie Theallet who won the USA regional final. Pankaj and Nidhi who won the India regional final. India judging panel • Sunil Sethi – Fashion Design Council of India • Priya Tanna – Editor Vogue India • Pradeep Hirani – Kimaya Fashions • Simon Lock – Founder of Dubai Fashion Week Europe judging panel • Alber Elbaz – Artistic Director for Lanvin • Alexandra Schulman – Editor Vogue UK • Christiane Arp – Editor Vogue Germany • Dean & Dan Caten – DSQUARED2 • Giles Deacon – Designer • Tim Blanks – Editor at Large Style.com USA judging panel • Steven Kolb – CEO of the Council of Fashion Designers of America (CFDA) • Narciso Rodriguez – Designer • Linda Fargo – Senior vice-president, fashion office and store presentation Bergdorf Goodman • Sally Singer – Editor-in-Chief T Magazine • Malcolm Carfrae – EVP of Global Communications at Calvin Klein