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Beyond the Bale : September 2012
With close to 150 submissions entered in the Fibre of our Nation project, woolgrowers certainly got behind the opportunity to share their wool story. It's the first time such an initiative has been undertaken and taps into the amazing real life stories of heritage, custodianship, community and humour we all know are out there amongst people involved with the wool industry. Woolgrowers, woolclassers, shearers, knitters and retailers sent photographs, wrote stories, poems, videos and even songs as part of the project. With digital technology and social media, creating a video that can be seen my millions of people can be as simple as having some fun on an iPhone. In return for their efforts, entrants all received a signed copy of "Woolsheds" by renowned photographer Andrew Chapman. The best 100 entries have now been placed within an online map of Australia for everyone to watch and read. It has provided AWI with a wonderful resource to tap into and various entries have already sparked ideas to help sell wool around the world. Initiator of the Fibre of our Nation project, AWI Media Manager Marius Cuming thanked everyone who took the time to create an entry. "People have put a lot of time into their entries and it's great to be able to show the world the amazing people, places and animals behind this natural fibre. It was quite a task to judge so thank you to the judging panel of experts: AWI Head of Marketing Rob Langtry, Matt Jensen from retailer M.J. Bale, David Hutton from SoDUS creative agency and Alana Stocks from Circul8 social media agency." Judges strictly stuck to the criteria: to find stories and images that best highlight the attributes of Australian wool within each category. "With so many wonderful photographs sent in, it only seems natural to create a calendar for 2013," Mr Cuming added. Category winners and highly commended entries all receive an EMU Australia gift pack and the overall winner has won a business class trip for two to any major AWI office in the world: New York, London, Shanghai, Beijing, Hong Kong, New Delhi, Milan, Tokyo or Seoul. More information: Wool stories from across Australia collected as part of the Fibre of our Nation project can be viewed at: www.wool.com/FibreOfOurNation 4 UPFRONT Wool stories from across Australia collected as part of the Fibre of our Nation project can be viewed at www.wool.com/FibreOfOurNation Fibre of our Nation: September 2012 BEYOND THE BALE OFF-FARM AWI roadshow During September and October, AWI will be on the road hosting seminars in key woolgrowing regions across Australia. AWI CEO Stuart McCullough invites you to join him to discuss how AWI has performed over the past three years and the plans into the future. Topics will include: l Global market outlook -- the opportunities and threats for Australian wool l On-farm RD&E priorities -- including flies, worms, wild dogs and lice l Bottom-line results of marketing and promotional activities across our key markets l Partnerships with the global supply chain that create market opportunities for new products. Thursday 20 September Merredin, WA (afternoon) Friday 21 September Jerramungup, WA (morning) Darkan, WA (evening) Monday 24 September Yass, NSW (morning) Cooma, NSW (evening) Tuesday 25 September Bairnsdale, Vic (afternoon) Wednesday 26 September Geelong, Vic (morning) Campbell Town, Tas (evening) Tuesday 2 October Inverell, NSW (afternoon) Armidale, NSW (evening) Wednesday 10 October Minnipa, SA (afternoon) Thursday 11 October Orroroo, SA (morning) Monday 15 October Mildura, Vic (morning) Narrandera, NSW (evening) Thursday 18 October Nyngan, NSW (morning) Louth, NSW (evening) More information: For more information about venues and times, and to register, call the AWI Helpline on 1800 070 099. FAST FACTS l The winning woolgrowers in the Fibre of our Nation project are announced. l The project taps into the endless stories of heritage, custodianship, community and humour out there amongst people involved with the wool industry. l Many of the entries are available to be viewed on the AWI website at www.wool.com/FibreOfOurNation