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Beyond the Bale : September 2012
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D -- from farm to fashion. CONTENTS OFF-FARM 04 Fibre of Our Nation 06 Lana bella! Beautiful wool! 07 Women of Wool 08 International Woolmark Prize 10 France: Wool in Vogue 11 Italy: Wool in Vogue 12 Seasonal trend guide for wool 13 Cool Wool campaign heats up 14 Building demand in Korea 15 Wool hits a home run 16 Wool4Skool 17 Wrapped in Merino 18 Good morning Vietnam 20 Merino medical breakthrough ON-FARM 22 Young Farming Champions 24 Technique inspires shearer shift 27 Shearing easy with ShearEzy 28 Grazing in native pastures 29 Adapting to climate variability 32 Wild dog funding 33 Feral pigs 34 Value of wool 36 Phalaris for marginal land 38 Keeping productive older ewes 40 Select twin bearing ewes 44 Readers' photos! Executive Editor: Richard Smith, firstname.lastname@example.org, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E email@example.com W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E firstname.lastname@example.org Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material ("us" or "we") have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: Young Farming Champion Lauren Crothers who is educating other young Australians about the wool industry's importance -- see pages 22-23. Lauren is pictured at the historic Jondaryan Woolshed near Toowoomba, Queensland. 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark September 2012 BEYOND THE BALE Beyond the Bale is online at http://digital.wool.com.au 1. WOOL INDUSTRY R&D -- ON-FARM 2. WOOL INDUSTRY R&D -- OFF-FARM 3. MARKETING AUSTRALIAN WOOL 4. INTERNATIONAL SALES NETWORK/WOOLMARK 5. INTERNATIONAL TRADE AND MARKET ACCESS AWI INVESTMENT STRATEGIES Every three years Australian woolgrowers make an important decision in the direction of AWI's research, development and marketing (RD&M) activities by voting in WoolPoll. WoolPoll gives woolgrowers the opportunity to decide the levy rate AWI invests in RD&M, secure the profitability and sustainability of the industry and set AWI's direction over the coming three years. WoolPoll is a critical vote for Australian woolgrowers, and every shareholder and eligible levy payer is entitled to have their say by choosing one of five alternative levy options. This WoolPoll, AWI's Board has recommended Australian woolgrowers vote to continue the two per cent levy to insulate its RD&M activities against the cyclical nature of the industry and ensure ongoing stability in investments. AWI CEO Stuart McCullough says the two per cent levy will help protect industry and ensure continued growth in demand for Australian wool. "A two per cent levy is essential to protect our industry in times of uncertainty. It enables us to continue to deliver value for investment and support woolgrowers with outcomes that drive demand for Australian wool," he said. "It will also allow us to eliminate the peaks and troughs of funding, assuring AWI's ability to forward plan and create stability for the business." Secure our industry's future: Vote in WoolPoll 2012 The AWI Board has also announced a modified investment split between R&D and marketing, with 60 per cent of levy funds now to be invested in marketing and 40 per cent in R&D. Whilst this is a change from the current 50:50 split, the Board's intention to draw down on AWI's reserves means the investment in R&D in dollar terms will increase from the current level. "The next three years offer many opportunities and challenges for the industry. Your vote in support of AWI's recommendation will ensure we can continue to build the momentum of investment that positions our product as the world's best premium, natural, renewable fibre," Mr McCullough said. To see what AWI has delivered for Australian woolgrowers, check out the AWI: Delivering results for growers publication inserted with this issue of Beyond the Bale. During September and October, AWI will be 'on the road', hosting seminars in 16 key woolgrowing areas across the country (see page 4), to explain its recommendation and give growers the opportunity to ask questions of Mr McCullough and senior managers. More information can be found at www.woolpoll.com.au WoolPoll 2012 opens on 21 September and closes at 5pm on Friday 2 November.