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Beyond the Bale : Feb - Mar 08
Formula One racing car driver Mark Webber's first charity challenge took place in Tasmania in November 2003, and since then it has escalated into a larger, annual event. The unique adventure race is in aid of young Australians with life-threatening illnesses and raises funds for Australian environment and conservation projects. The Mark Webber Pure Tasmania Challenge is a gruelling physical and mental adventure race. The challenge is targeted at individual athletes, celebrities and corporate teams, and Australian Merino clothing range Driza-Bone® Activ supported and participated in the third annual event in 2007. Competitors covered 450 kilometres of World Heritage areas of Tasmania. The multi-sport challenge took teams from Cradle Mountain to Freycinet National Park on Tasmania's east coast. As a sponsor of this unique seven-day race, which involves cycling, hiking and kayaking, Driza-Bone® Activ provided apparel to each competitor. "The Driza- Bone® Activ clothing has been perfect for this event," Mark says. "On one day we started with a kayak in the rain then transitioned to a bike ride. The cool air on the bike ride would normally freeze you if you're wet, but the race t-shirt dried quickly and helped maintain an even body temperature. It was versatile all week across many different conditions." The Driza-Bone® Activ range was developed in collaboration with AWI. It is well suited to high-performance activity because of its capacity to wick moisture away from the body, keeping the wearer warm or cool depending on the conditions, while remaining comfortable against the skin. Designed for all conditions, Driza-Bone® Activ was developed to combine comfort and performance. The range was developed using Australian Merino and its unique properties -- 100 per cent natural, biodegradable, sustainable and renewable. Twenty teams competed alongside Mark Webber, as well as four Australian Olympians -- James Tomkins, Mike McKay, Michael Klim and Tatiana Grigorieva. ú More information: www.drizaboneactiv.com Webber puts Australian Merino to the test Competitors in the 450-kilometre Mark Webber Pure Tasmania Challenge, which involves cycling, hiking and kayaking, were all outfitted with Driza-Bone® Activ clothing WOOL ENTERS A SEAMLESS FUTURE AWI has collaborated with one of Europe's most prominent makers of seamless apparel products to release a new range of seamless Merino sport and body garments. The 'high tech' range was released through a number of US stores in November 2007 by Memteks, which supplies seamless intimate apparel, activewear, swimwear, maternity wear and yoga wear, and is regarded as one of the leading research and development groups in the seamless industry. Based in Turkey and with US operations, Memteks developed the range of seamless Merino wool bodywear products using the latest computerised seamless knitting machines and computer-assisted design (CAD) systems. Sports apparel has been revolutionised by the introduction of seamless garments, which provide improved comfort while also reducing production costs. With regular garment manufacture a garment needs to be cut out and assembled. However, new machines are now creating garments from a single line of thread, in one continuous piece. When seamless and new garment-bonding technology is applied to Australian Merino wool the result is an oustanding product that combines seamless comfort with wool's natural peak-performance qualities.The result is better fit and greater comfort as the body moves, making the garments ideal for active and outdoor wear. The seamless bodywear market is growing at a rate of 10 per cent annually, and Merino is steadily growing within this market as brand and consumer knowledge and awareness increase. ú More information: www.memteks.com.tr 14 OUTDOOR WEAR BEYOND THE BALE Formula One driver Mark Webber participating in his Tasmanian charity challenge -- with the help of Driza- Bone® Activ. Memteks' range of seamless Merino sport and bodywear was developed through collaboration with AWI.
Feb - Mar 08 Supplement
Apr - May 08