HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : Feb - Mar 08
Two hundred years of Merino wool exports from Australia provided the theme for the recent AWI--RMIT Design Awards. Sponsored by AWI, the awards are run by the Melbourne-based RMIT University for its third-year Bachelor of Arts (textile design) students to encourage young designers to work with wool. In 2007, 35 students entered the competition, for which they have to produce an original yarn and fabric promotion package with emphasis on creativity and innovation. Given a year to complete their entry, the students work with 100 per cent Australian Merino wool woven and knitted fabrics. Each was given a statement regarding Australia's wool history and was asked to develop a promotional board History inspires design awards The AWI--RMIT Design Awards are an opportunity for young designers to work with wool and to get their work seen around the world via AWI promotions Under its commitment to marketing Merino wool around the globe, AWI has rolled out a series of workshops and meetings with leading international retailers. AWI has already held more than 600 retail workshops in 12 countries including China, the UK, Korea, Italy, the US, Australia, Germany, Japan, India and France. AWI global product development manager Jimmy Jackson says the workshops aim to introduce key global retailers to an innovative range of Merino products and their applications, and the benefits of using Merino in their range. "AWI can provide business partners with technical knowledge such as: how to dye, spin and finish; where to source fibre, yarn and garments; and knowledge of how to enhance wool's properties by making it easy-care and softer," Mr Jackson says. "We can also help retailers and brands successfully communicate to the consumer through the development of product brand names, hang tags, point-of- sale display information and public relations." AWI is also providing one-on-one workshops to business partners to update them on developments and trends, and to provide advanced strategies for marketing knitted garments. Showcasing innovative product developments, the workshops highlight the versatility and durability of Australian Merino wool. Each workshop also provides a consumer over view of the world of fibre and fashion based on the result of a 22,000-person survey in the major retail countries. Consumer insight presentations have been tailored by region to incorporate detail on regional customers' responses. Retailers involved in the workshops include Benetton, Ermenegildo Zegna, Marks & Spencer, Jigsaw, Banana Republic, Laura Ashley and Armani, and, in Australia, Country Road, Kookai, Sportscraft and Myer. The workshops typically include an introduction to AWI, a knitwear product and trend presentation and a review of the AWI 'seasonal suitcase'. Retailers involved in the workshops include Benetton, Ermenegildo Zegna, Marks & Spencer, Jigsaw, Banana Republic, Laura Ashley and Armani, and, in Australia, Country Road, Kookai, Sportscraft and Myer. A deluxe marketing kit was created to provide each retailer participating in the workshops with information including : ú the Hero brochure -- about AWI and the Merino fibre; ú a knitwear product information brochure; ú a contact list booklet for knitwear products -- listing the contact information of supply chain partners; ú Insights magazine; ú the Business to Business brochure -- detailing how AWI works with businesses; and ú a brochure detailing Merino Source -- AWI's new online sourcing guide. The workshops have received a positive response, with the most favoured Merino products being Merino Vintage, Moisturising Merino, Ultra Light Merino, Mercerised Merino and Easy Care Merino. ú More information: www.merinoinnovation.com.au Global workshops keep retailers up-to-date AWI has held more than 600 workshops for retailers in 12 countries showcasing innovative product developments that highlight the versatility of Australian Merino 12 FASHION BEYOND THE BALE showing a visual history of wool in Australia. The basis of their collections is 20 fabric swatches -- either printed, woven or knitted -- based on their specialist area and all made by hand. Entries were supported by a resource book, concept book, PowerPoint presentation and the promotional board, along with a range of illustrations and technical information on garment concepts using the fabrics. The winners were Linda Marek for best fabric promotion package for surface pattern, with Jayne Branchflower receiving a commendation for this award. Jessica Henderson won the best yarn promotional package for constructed textiles, and Isabel Gutierrez received the special commendation. RMIT and AWI staff formed the judging panel for these awards, which were announced at the 2007 RMIT Textile Design Degree Show, and AWI will now utilise some of the entries in wool promotions around the world. ú More information: www.rmit.edu.au Up-and-coming designers (from left) Isabel Gutierrez, Jess Henderson, Jayne Branchflower and Linda Marek.
Feb - Mar 08 Supplement
Apr - May 08