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Beyond the Bale : Feb - Mar 08
COVER STORY Has the multi-purpose Merino's time arrived? 5 Their plain bodies and wrinkle-free skin mean that many do not need to be mulesed FEATURES Genetic boost from visual traits 6 A new manual outlines visually assessed traits Embracing change is the measure of 'green' progress 8 How Nigel Kerin has re-thought his business Advice from the best in the business 10 Making More From Sheep is a new guide to maximising profitability and production Software tools come of age 11 For complex management decisions, software can be great learning tools Wool goes wild in the jungle 15 Fearless competitor Shaun Bacon wears Driza- Bone® Activ throughout the Jungle Marathon Air-conditioned suits a hit in Japan 18 The wool Su-Su-Suit 'breathes' like a t-shirt PROFILE Andrew Bews and Shane Williams activewear entrepreneurs 20 THECONTENTS It is vital to reinforce the presence of Australian Merino wool in the international fashion industry. Early in 2007, AWI launched the Protégé Project, calling upon the support of some of the most influential personalities in the field of international fashion design to choose and introduce a young protégé of their selection. Karl Lagerfeld, Donatella Versace, Paul Smith, Francisco Costa for Calvin Klein, and Franca Sozzani (editor-in-chief of Italian Vogue) enthusiastically joined this project, offering their young protégés a unique opportunity -- an opportunity to see their names alongside these well-known designers who have contributed so substantially to the history of fashion. The challenge presented to these young designers was to create a collection of outfits with Australian Merino wool as the main ingredient. The final collections of these young, highly promising designers was launched at a special Gala Evening in January, which was held in Florence, Italy as part of Pitti Uomo -- a leading trade fair and showcase of international men's fashion. The protégé's collections made from Australian Merino wool were paraded on the catwalk before the most influential journalists, stylists and 'names' of the fashion world, thus gaining a truly unique and exclusive opportunity for visibility. The involvement of the world's top fashion designers with Australian Merino wool is extremely important because of their enormous influence in setting global trends for the mainstream retail brands. The importance of designer fashion is immeasurable in terms of influence and trendsetting. What we see on the world's catwalks this year quickly makes it into the mainstream fashion sector. The value of this trickle- down effect cannot be underestimated. Through the Protégé Project, AWI achieved a fundamental milestone in the world of fashion. Read more about this initiative, and view the protégés' collections, on pages 16 and 17 of this edition of Beyond the Bale. -- CRAIG WELSH, CHIEF EXECUTIVE Australian Merino wool showcased to the world 2ISSUE 32 FEBRUARY -- MARCH 2008 Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian sheep and wool producers and the Australian Government. AWI's mission is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. The company invests in products and practices to help woolgrowers reduce the cost of production on their farms, and also under takes activities aimed at increasing the demand for Australian Merino wool. Executive Editor: Richard Smith, Senior Project Manager, Publications, AWI AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P (02) 8295 3100 F (02) 8295 4100 E firstname.lastname@example.org W www.woolinnovation.com.au AWI Helpline 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe, contact Richard Smith at AWI P (02) 8295 3100 E email@example.com Beyond the Bale is online at www.wool.com.au Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: Information in Beyond the Bale is not intended as professional advice. AWI will not accept responsibility for any liability arising from reliance on the contents. Beyond the Bale is written and produced for AWI by Coretext Pty Ltd. Editorial director: Brad Collis Editor: Kellie Penfold Creative director: Tim Claeys Coretext, PO Box 12542, Melbourne Vic 8006 P (03) 9670 1168 F (03) 9670 1127 E firstname.lastname@example.org W www.coretext.com.au Beyond the Bale now includes adver tising. AWI is a commercially aware company and the decision to include adver tising has been taken as a demonstration of its commitment to provide the best ser vice at minimum costs. Advertising sales: Max Hyde, Hyde Media Pty Ltd P (03) 9870 4161 F (03) 9870 4163 E email@example.com Adver tising is subject to terms and conditions published on the rate card, which is available from Hyde Media. ISSN: 1447-9680 Cover photo: Dwain Duxson's plain-bodied, multi-purpose Merinos photographed by Brad Collis. The five protégés (from left) Kristian Aadnevik, Ioannis Cholidis, JeanPierre Braganza, Sandra Backlund and Julian Louie -- selected in AWI's Protégé Project. PHOTO: STEFANO GUINDANI KRISTIAN AADNEVIK IOANNIS CHOLIDIS JEANPIERRE BRAGANZA SANDRA BACKLUND JULIAN LOUIE
Feb - Mar 08 Supplement
Apr - May 08