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Beyond the Bale : June 2012
June 2012 BEYOND THE BALE 21 OFF-FARM travelled, to Bill Mitchell's Armidale property. "I was given specific instructions how to plant it in one corner and expand it out across the paddock to get it to grazing stage," the superfine woolgrower explained, who admitted he was a "little sceptical" during the initial planning stages of the scheme. "We all know good grass grows good wool, but we didn't really think grass from the SCG could be that much better and make enough suits for the whole Australian cricket team," Mr Mitchell said. Australian Test cricketer Shane Watson swapped his baggy green to don the first superfine Merino wool suit threaded with victory. Having played 32 Tests representing his country, Watson said he felt like a winner the moment he slipped into the maiden suit to come out from this partnership and wrap himself in history. "It's a very special feeling because you know where the wool has come from," Watson said. "High performance sheep, high performance suits ... this is the first suit threaded with victory, I feel like a winner." Creating custom-made pure wool suits for the Australian cricket team along with other high-profile and celebrity personalities, M.J. Bale embraces principles of character, provenance and authenticity and respects the supply chain from where the world's finest raw material come from. Based in Sydney, the tailor 's supply chain begins in the paddocks of regional Australia and stretches to the centuries-old textile mills of Northern Italy and sartorial workshops of Japan. M.J. Bale founder Matt Jensen said all suits created were made from the highest quality materials and mixed with an obsession for functional design, comfort and fit. "This means each of our garments is engineered to perform," Mr Jensen said. "Likewise we're hoping our new wool suits threaded with victory help the Australian cricket team's performance. "We're proud of Grazed on Greatness not only for supporting the Australian cricket team, but because we feel it will capture people's imaginations and prove what we wear is more than just about function; what we wear can make us feel good." M.J. Bale is a Woolmark licensee and is a proud supporter of the Campaign for Wool, a campaign spearheaded by HRH the Prince of Wales and one which endeavours to tell the story of wool right across the world. More information: View a 3-minute video about the campaign at www.mjbale.com The Bale Trail Australian retailer M.J. Bale places great importance on provenance, authenticity and integrity of high-quality raw materials and these qualities run deep through the heart of their business. The Bale Trail is the story of the provenance of M.J. Bale's suiting garments, from the paddocks of the New England region in Australia, through the famed fabric mills of Biella, Italy, to their sartorial workshops in Japan, and finally to the M.J. Bale stores. This global supply chain model allows M.J. Bale to create beautiful wool garments of functional design, comfort, performance and fit. To celebrate this process and to educate consumers as to the importance of provenance, M.J. Bale has created, with support from AWI, three films that document the Bale Trail from New England to Italy to Japan. More information: View the Bale Trail films at www.mjbale.com 2. 1. 4. 3. Australia -- wool production Italy -- fabric manufacture Japan -- garment manufacture M.J. Bale stores -- retail