HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June 2012
17 OFF-FARM June 2012 BEYOND THE BALE AWI has launched a new website that provides an authoritative source of wool-related information for textile businesses around the world. The aim of the website is to inspire companies along the textile production chain to choose wool, in preference to other fibres, in the manufacture of their products. Woolmark.com delivers comprehensive information from fibre to fashion, for the whole textile pipeline, including spinners, weavers, knitters, designers, brands and retailers. The website provides users with information at the click of a button from a source they can trust. The easy-to-use website offers the latest FAST FACTS l AWI has launched a new website Woolmark.com to inspire companies along the textile production chain to choose wool in the manufacture of their products. l The new website provides an authoritative source of wool-related information for Woolmark licensees and other textile businesses. l A common landing page at wool.com has been developed that points to AWI's key websites that target AWI's three key stakeholder groups: woolgrowers, the textile trade and consumers. Wool gets digitally remasteredinformation on markets, trends and innovations including weekly price reports and the latest from the catwalks of Paris, London and Milan. Innovations pave the way forward for the Merino industry, allowing it to be a dynamic one that is forever changing, reaffirming Merino wool as versatile, cutting-edge and a clever, natural alternative to other fibres. There is a section providing comprehensive information about how to work with wool along each stage of the production pipeline, broken down into topmaking, dyeing and finishing, knitting, spinning, weaving and making up. There are also pages dedicated to how the fibre can be used in various market sectors including fashion apparel, interior textiles and sportswear. On top of this there are also articles featuring examples of how individuals and companies are using and endorsing woollen products. There is a section on the world- famous Woolmark brand and information on the Woolmark Licensing Program as well as exclusive content for Woolmark licensees. AWI Chief Strategy and Marketing Officer Rob Langtry said the launch of Woolmark.com is an exciting and much-needed one. "Woolmark.com is the third chapter in our suite of website resources," Mr Langtry said. "This new website for the textile trade complements our other two websites: Wool.com for woolgrowers, and Merino.com for consumers, each providing a valuable source of information for their target audiences. "The launch of Woolmark.com is just the beginning for our online communications to this important sector in the wool pipeline. We will be continuing to add more news and information, ensuring Woolmark.com remains content-rich and dynamic." Mr Langtry also revealed the plan to launch an online wool sourcing guide via Woolmark.com. "The sourcing guide will allow buyers to have suppliers' details at their fingertips. It will list high-quality wool and wool- containing products for apparel, interior textiles and floor coverings, with Woolmark licensees given priority listing." More information: www.wool.com A common landing page at wool.com has been developed that points to the three key websites of AWI: (1) Wool.com for woolgrowers, (2) Woolmark.com for the textile trade, (3) Merino.com for consumers. AWI has recently launched a new textile trade-focused website at www.woolmark.com which provides Woolmark licensees and the textile trade with an authoritative source for all wool-related information.