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Beyond the Bale : June 2012
15 OFF-FARM June 2012 BEYOND THE BALE Vivienne Westwood partnership "When I began as a fashion designer well over 30 years ago I succeeded in re-introducing into fashion the idea of fine knitwear, the English twinset. Everybody loves this fine knitwear. It's so light, so comfortable. You can add more than one layer and it looks great." AWI CEO Stuart McCullough said the partnership forged between AWI and Vivienne Westwood was exciting, with the runways of Paris the perfect starting point for this relationship to blossom. "We are delighted to have one of the world's most influential and important designers of our time, Vivienne Westwood, showcasing Merino wool at its finest," Mr McCullough said. "Merino wool is a beautiful, natural fibre and Vivienne Westwood with all her creative talents is able to highlight wool's modernity and relevance in high-end fashion." More information: www.viviennewestwood.co.uk FAST FACTS l Iconic British fashion designer and namesake brand, Vivienne Westwood, has forged a historic partnership with AWI. l The partnership's launch point was at the Vivienne Westwood Gold Label show at Paris Fashion Week, showcasing her 2012/13 Autumn/ Winter collection. l Vivienne Westwood believes wool's versatility and comfort make it one of the world's greatest natural fibres and make her a perfect ambassador for AWI. "Wool is one of the world's greatest natural fibres, famous for its versatility and comfort -- warm in winter, cool in summer, it is incredibly versatile." That's the sentiment from world- renowned fashion designer Vivienne Westwood, whose design record spans more than 40 years and who along with her brand is recognised as one of the world's most influential fashion designers, with clothes and products sold and loved in more than 80 countries. In a historic partnership with AWI, Vivienne Westwood celebrated the finest Australian Merino wool in knitted and woven garments at her Gold Label show for Paris Fashion Week held in March. Showcasing the latest Autumn/Winter collection for 2012/13, highlights included 100 per cent Merino wool jersey 'intimo' button down one pieces tailored to the body and pleated-style fine knit skirts in autumnal shades. Ms Westwood is renowned for using different forms of wool and noble fibres in her collections and has always been an avid supporter for the use of wool in fashion, something which stemmed from her childhood. "Wool is unique, so modern but so rich in history -- luxurious but functional," Ms Westwood said. "After the War, there was nothing but wool, so everything, even wedding dresses, was made from it. I remember my mother sitting up with a pair of huge knitting needles, furiously working away, and in the morning there'd be a new pair of mittens for me. Collette Dinnigan Iconic Australian fashion designer Collette Dinnigan was the only Australian label to show on the prestigious official Paris Fashion Week schedule, and in doing so she took Australian Merino wool to the pinnacle of the fashion world. The fashion show also marked the beginning of an exciting new partnership between Collette Dinnigan and AWI, with the designer set to continue highlighting wool in her collections. "I love wool," explained Ms Dinnigan. "It was during one of the Woolmark events that we began discussing the idea of a partnership as I have a strong affiliation with wool. I use it throughout my collection, from underwear, to tailoring and coats. In my new collection I've sculpted dresses from wool jersey, mixed wool and lace together, combined wool and cashmere for a coat with strips of sequins as an accent. There's also a relaxed tuxedo pant which is a more traditional usage for wool." More information: www.collettedinnigan.com Vivienne Westwood on the catwalk at this year's Paris Fashion Week.