HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June 2012
14 OFF-FARM June 2012 BEYOND THE BALE The International Woolmark Prize is in keeping with AWI's long tradition of supporting individual excellence in design, and aims to highlight the beauty of the Merino wool fibre at the hands of the world's fashion artisans. AWI CEO Stuart McCullough said the award will increase the Woolmark brand's credibility within the international fashion community. "This is an award for the new generation of designers, shifting the focus from glamour to true talent, which perfectly complements Merino wool's credentials as a quality, natural fibre with integrity. "Merino wool's unique qualities excite these visionaries. They value its versatility, superior handle and drape, ease of styling, colour capability, elasticity and next-to- skin comfort." Vogue is the global media partner of the International Woolmark Prize, which also involves the world's most important buyers, retailers and fashion councils. "An important element of this prize is the commercialisation of Australian Merino wool products within leading boutiques in each of the key regions," Mr McCullough emphasised. Fifty seven emerging designers have been nominated for the prize by the regional fashion bodies enrolled in the nomination process. The nominees form an exclusive global network of the world's most talented and sought after designers. The Australian nominees are: Dion Lee, Romance Was Born, ELLERY, Christopher Esber, Magdelena Velevska, Carl Kapp and Song for the Mute. Regional awards will be held next month. The regional judging panels consist of the leading figures from the fashion world and AWI representatives in each region. l Australia: Edwina McCann (Editor- in-chief, Vogue Australia), Simon Lock (founder of Australian Fashion Week), Richard Nicholl (designer), Malcolm Carfrae (Calvin Klein) l Europe: Alexandra Shulman (Editor, Vogue UK), Christiane Arp (Editor, Vogue Germany), Giles Deacon (designer), Tim Blanks (Editor-at-large for Style.com), Dean and Dan Caten (DSQUARED2) l USA: Narcisco Rodriguez (designer), Sally Singer (New York Times Magazine) Malcolm Carfrae (Calvin Klein), Steven Kolb (President, Council of Fashion Designers of America), Linda Fargo (Bergdorf Goodman luxury department store) l China: Angelica Cheung (Editor, Vogue China), Andrew Keith (President, Joyce fashion retailer), Du Juan (model), Xiang Jing (artist), Uma Wang (designer) l India: Priya Tanna (Editor, Vogue India), Sunil Sethi (President, Fashion Design Council of India), Simon Lock (founder of Australian Fashion Week) The winner of the international final, to be held in London in February 2013, will receive financial support to assist their next fashion show. In addition, the international winner will have their collection commercialised through a series of international retailers associated with the project including Harvey Nichols in the UK, Joyce in China, Eickoff in Germany, Bergdorf Goodman in the USA and David Jones in Sydney. Some of the more recent design awards and programs supported by the Australian wool industry include the Protégé program in 2007 which aligned some of the world's most established designers such as Karl Lagerfeld and Donatella Versace with young protégés of their choice; and most recently, the Woolmark Prize held in 2008, which revived the original International Wool Secretariat fashion design awards from 1954 at which two young, then unknown but now world famous, women's wear designers, Karl Lagerfeld and Yves Saint Laurent, won awards. More information: www.woolmarkprize.com FAST FACTS l AWI has launched a new global fashion award: the International Woolmark Prize. l Vogue is the global media partner of the awards. l An important element of this prize is the commercialisation of Australian Merino wool products in each of the key regions of Europe, Australia, India, China and the USA. INTERNATIONAL WOOLMARK PRIZE AWI has launched the new International Woolmark Prize which is a global fashion design award to identify the world's foremost emerging designers and highlight the diverse interpretations of Merino wool within their collections. The initiative crosses borders and cultures by recognising outstanding new talent from emerging and established fashion hotspots around the globe. The competition will be held in the five key fashion and retail regions of Europe, Australia, India, China and the USA. Model wearing the design of Qiu Hao that won the 2008 Woolmark Prize.