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Beyond the Bale : June 2012
June 2012 BEYOND THE BALE 13 OFF-FARM the creativity of The Wool Lab, its innovative and suggestive layout, the inspiring mood boards as well as the craftsmanship-inspired touch of the trend books. "The guide has fast become an important tool for the fashion industry, including brands, retailers, manufacturers, spinners, weavers and the media, offering a collective vision of the ultimate in wool trends," Ms Lisanti said. "The Wool Lab is the result of intensive research, aiming to explore the infinite potential of Merino wool and the enhancement of its natural qualities through innovative production processes and imaginative design. "As the international authority on Merino wool, it is AWI's role to inspire decision makers along the supply chain to work with wool. There is no greater asset in our arsenal of tools to achieve this than The Wool Lab. The beauty of this tool is that it is both an educative guide to inspire designers and buyers to work with wool and, simultaneously, a commercial tool which enables them to buy more wool." At Pitti Uomo more than 300 people visited the AWI stand to discover The Wool Lab. Among them were the most important names of the textile community along with the top fashion and apparel brands, including Ermengildo Zegna, Giorgio Armani, Hugo Boss, Max Mara, UK Fashion and Textile Association and Zegna Baruffa. Following on from the success of the Autumn/Winter 2012/13 iPad app for The Wool Lab, an app for the Spring/Summer collection is currently in the final stages of development. To be available via iTunes, The Wool Lab Spring/Summer 2013 iPad app provides a snapshot of the real Wool Lab by providing an introduction of The Wool Lab along with explanations and illustrations of the seven inspiring trends. The Wool Lab: Sport In addition to the seasonal trends, The Wool Lab -- for the first time -- presented a section dedicated entirely to sportswear, emphasising the fibre's benefits and unique technical performances as well as negating misconceptions that wool is prickly when worn next to skin. Merino wool has positioned itself as the leading natural fibre in the sportswear sector. Through a selection of the world's for spring and summer THE WOOL LAB SPRING/ SUMMER 2013 TRENDS The seven inspiring trends for The Wool Lab Spring/Summer 2013 are: l Cool Wool: Incorporating two themes of La Dolce Vita and Newport. This trend sees a return to elegance with a collection of the finest and most precious wool which can be worn throughout spring and summer, ensuring elegance all year round, not just in the winter months. l Pop: This sees the emerging trend of coming back to colours and uses the intense tones, the bold mixes and the irony of the American Pop Art. l Pure: Pure is a celebration of the green potential of Merino wool and uses wool products with no artificial dyes or chemical treatments. l Saint Tropez: This theme uses an atmosphere inspired by the mood of the French Côte d'Azur -- sensual and light-hearted, perfectly embodied by Brigitte Bardot. l Tribes: Declaring a revamp of street style, Tribes unveils the rebellious side of wool in two moods: rockabilly and street. l Limited Edition: This trend is focused of the excellence of the world's wool production, using a collection of the most exclusive and finest fabrics and yarns, with a micron range from 11 to 15. l The Wool Lab Sport: Dedicated purely to active sportswear, this theme is split into two themes: Sport Style and Performance. The inaugural edition of The Wool Lab Spring/ Summer 2013 presents seven inspiring trends geared towards the warmer months, highlighting that Merino is more than a cool climate fibre. best fabrics and yarns in wool, The Wool Lab shows the potential of Merino wool and unveils its incredible fineness, softness and lightness -- features which make wool the most comfortable choice even during the warmer seasons. The timing of the Spring/Summer edition's launch, particularly its inclusion of a sportswear section, married well with the showcasing by AWI at the ISPO trade show in Germany. ISPO, the world's biggest outdoor and sports apparel trade fair, opened its doors to more than 80,000 visitors and showcased more Merino products than it had in previous years. More information: www.woolmark.com