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Beyond the Bale : June 2012
12 OFF-FARM June 2012 BEYOND THE BALE Inspiring new fashion trends, the latest in textile innovation, combined with seasonal guides to the best commercially available wool fabrics and yarns in the world -- all in one place. Following the success of The Wool Lab for Autumn/Winter 2012/13, a Spring/ Summer edition was launched at January's influential Pitti Uomo trade show in Florence, Italy and has since been rolled out across the world. The latest edition of The Wool Lab focuses for the first time on the Spring/ Summer season and has been created to unveil the potential of Merino wool products in the warmer months; it challenges the preconceptions that Merino wool is only a winter and cool weather fibre. This edition also boasts an innovative new section devoted entirely to sportswear. Presenting seven inspiring trends for Spring/Summer 2013, the edition gained the appreciation from all fashion and apparel professionals who attended the trade show and viewed the guide. Visitors appreciated the completeness of the guide which covers formal to casual wear, and super-feminine trends through to urban and leisure innovations. Similar to the Autumn/Winter guide, the Spring/Summer edition of The Wool Lab includes swatches, mood boards and presentations that tell a trend story and encourage retailers and brands to view and source wool as a premium fibre. The Wool Lab, as an asset to AWI, further enforces the perception of the company as an international authority on Merino wool. AWI Country Manager for Italy Lisa Lisanti said visitors to Pitti Uomo praised FAST FACTS l A Spring/Summer edition of The Wool Lab has been showcased to the apparel trade around the world, presenting inspiring new wool trends for lighterweight and fine Merino fabrics. l The latest edition was launched in January at the Pitti Uomo trade show in Italy and has since been to all the major trade shows, receiving accolades from key international stakeholders. l The guide has fast become an important tool within the fashion industry and the Spring/Summer edition challenges misconceptions that wool is only a winter fibre. The Wool Lab: trends Each trend book from The Wool Lab includes images and fabric samples relating to the particular style, and is used to inspire designers and give examples of what can be achieved.