HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June 2012
June 2012 Beyond the Bale 9 off-farm Fast Facts l For nearly 50 years Australian retailer Sportscraft and the Woolmark brand have been involved in a prosperous relationship based on quality and innovation. l A recently launched campaign titled ‘a partnership woven together’ has seen shopfronts across the country given a makeover to promote the harmonious journey these two iconic Australian brands have had since 1964. l Sportscraft has embraced the use of wool since its humble beginnings and its commitment to quality continues today, making its woollen apparel worthy of the Woolmark stamp of approval. since its inception in 1964 the Woolmark brand has been applied to more than two billion garments across the world. And one company which recognises the value of the Woolmark brand is Australian retailer Sportscraft. The iconic Australian women’s and men’s clothing brand has been aligned with the Woolmark brand for nearly half a century and have this year created a new campaign titled ‘a partnership woven together’. Sportscraft has embraced the use of wool since its beginnings and this commitment to quality continues today. As part of the campaign, 30 Sportscraft stores and 53 Myer windows across the country have been transformed and given a makeover to showcase Sportscraft’s Winter 2012 campaign and fine Merino wool top supplied by AWI. A video was also made by AWI, capturing the creation of the Myer store windows. View the video on the Woolmark website at www.woolmark. com/sportscraft At the heart of the winter premium- quality wool collection is a timeless array of classics in this season’s range of vibrant jewel tones and modern styles. From knitted sweaters to pure wool dresses, wool flannel blazers and men’s overcoats, Sportcraft’s Woolmark- approved garments are perfect winter warmers whilst keeping your look cool. AWI Country Manager for Australia and New Zealand Stephen Feighan was delighted with the campaign’s execution and said Sportscraft’s commitment to Merino wool and Woolmark Certification was a true testament to the shared ideals and values of both these iconic brands. “ Sportscraft has been using the Woolmark brand since its inception in 1964,” Mr Feighan said. “The relationship continues to strengthen and epitomises what Woolmark is all about – recognising quality and innovation with licensee partners and retail brands.” Beyond the Bale readers received a $30 cash-back voucher in the March edition as part of this campaign. The partnership’s presence was also felt at this year’s Sydney Royal Easter Show, with both men’s and women’s garments from Sportcraft’s latest collection on the runway for the ’Farm to Fashion’ fashion parades. A pop-up store was also installed at the show, helping bridge the gap from farm gate to front row. Sportscraft general manager Tina Van Zyl echoes Mr Feighan’s sentiments and is pleased to be part of such a rich and fruitful relationship. “ We are thrilled about our ongoing association with Woolmark and the significance of this historic partnership to our brands,” Ms Van Zyl said. “Sportscraft has been a leader in Australian style since 1914 and quality and heritage are what our business is built upon. “ The Woolmark brand strengthens these key pillars and is a perfect fit for the Sportscraft brand.” Sportscraft’s Winter collection is available in Sportscraft stores, selected Myer stores, David Jones and online at www.sportscraft.com.au. More information: www.sportscraft.com.au SPORTSCRAFT & Woolmark as part of the campaign, 30 sportscraft stores and 53 myer windows across the country have been transformed and given a makeover to showcase sportscraft’s Winter 2012 campaign.