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Beyond the Bale : June 2012
88 oFF-Farm June 2012 Beyond the Bale sydney royal easter shoW The Woolmark fashion parades returned to the Sydney Royal Easter Show in 2012, bridging the gap from farm gate to front row. Nearly one million visitors attended the Easter Show this year. Showing daily for a week during April, the new look runway presentation delighted people of all ages and were incorporated with the always entertaining live shearing demonstration. The show featured garments from iconic Australian retailers and designers including Sportscraft, Sabatini, Farage, M.J . Bale, EMu Australia, Danielle Chiel, Kookai and EllERY. The models also paraded garments from the winners of the 2012 The Australian Wool Fashion Awards. “The Easter Show is a great opportunity for AWI to not only connect with our shareholders, but to also get the wool message straight out to the public,” explained AWI’s Chief Strategy and Marketing Officer Rob langtry. “I t ’s more than just putting on a good show, Wool on show at the shows a full house watches the shearing demonstrations at the sydney royal easter show. more than 400 showgoers helped shear 200 sheep. we are showing wool’s fashion versatility with brands that you can actually go out and buy.” View a two-minute video about the Woolmark fashion parades at www.woolmark.com/easter-show2012 the australIan Wool FashIon aWards From cheerleading outfits to flowing formal ballgowns, bridal wear to casual menswear, The Australian Wool Fashion Awards (TAWFA) in 2012 have again been a testament to the natural fibre’s potential. Returning to its home in the fine wool region of New England, the awards parade was this year held in the gardens of the historic Palmerston Homestead where wool creations were sent down the runway with Deborah Hutton as the Master of Ceremonies. The 86 entries judged as finalists came from as far as Perth and New Zealand. local school and university of New England students paraded the garments throughout the night. deborah hutton was the master of ceremonies at this year ’s taWFa awards. the secondary school section of taWFa was inspired by the television series glee. this entry is from armidale high school student edith rose. long term taWFa entrant and retired textile teacher susan thompson from port macquarie nsW took out the supreme award with this stunning evening gown.