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Beyond the Bale : June 2012
oFF-Farm 7 June 2012 Beyond the Bale Weaving together some of Australia’s finest fashion and interiors designers, the Campaign for Wool’s innovative and inspiring ‘Wool Modern’ exhibition opened in Sydney on 24th April. The exhibition is a celebration of modern, innovative and avant-garde use of wool throughout creative industries in the 21st century and ran for one week at the historic Pier 2/3, Walsh Bay, in the lead up to Mercedes Benz Fashion Week. The exhibition then was on display at the QVB for three weeks. “Having been launched by HRH The Prince of Wales in london last year, I can think of no more fitting place for the exhibition to come than Australia, the origin of most of the world’s wool apparel garments,” s aid AWI CEO Stuart McCullough. “Wool Modern is a great opportunity for us to showcase great Australian designers using a great Australian product and show these designers side-by-side with some of the best in the world, such as Vivienne Westwood and Alexander McQueen.” Australian fashion designers that were commissioned to submit custom- designed, one-off pieces to the exhibition included Josh goot, EllERY, Tina Kalivas, lisa gorman, camilla and marc along with stunning archival wool items from some of Australia’s most established and globally recognised brands such as Collette Dinnigan, Akira Isogawa, Willow, Romance Was Born and Jenny Kee. They were joined by three of Australia’s most talked about interiors designers, Sarah King, Emma Elizabeth and Henry Wilson. The Wool Modern exhibition will continue its world tour by travelling to Shanghai in October with special Chinese commissions. More information: www.woolmodern.com Fast Facts l The Wool Modern exhibition that was launched in London last year visited Sydney in April. l The exhibition celebrates the aesthetic, environmental and technical benefits of wool. l It provided Australian fashion designers with the opportunity to showcase their wool creations alongside renowned international designers. Wool modern lands in Sydney Josh goot and camilla Freeman-topper of camilla and marc (right) on channel 7’s sunrise breakfast show promoting wool. australian fashion designer Josh goot talks to the media at the Wool modern exhibition. Woolgrower John murdoch travelled from cooma, nsW to visit Wool modern.