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Beyond the Bale : June 2012
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D -- from farm to fashion. CONTENTS OFF-FARM 04 Campaign for Wool 07 Wool Modern lands in Sydney 08 Wool on show at the shows 09 Sportcraft and Woolmark 10 IWTO: Wool in NYC 11 China Luxury Market Campaign 12 The Wool Lab: spring/summer 14 International Woolmark Prize 15 Vivienne Westwood partnership 16 Licensees examine facilities 17 Wool gets digitally remastered 18 From sheep to sleep 20 M.J. Bale: Grazed on greatness ON-FARM 22 LTEM helps deliver 110% weaning 23 Lifetime Ewe Management 24 LTEM: learning from other growers 25 LTEM: practical learning 26 Time is right for Timerite® 28 Worm management 30 Ducks on the ponds! 32 Shearing: an attractive carrer 33 Sisters, doing it...for dad 34 Breading future leaders 36 AWI 'Wool Clip' events 37 LambEx set to be a Grandslamb 38 Stamped with success Executive Editor: Richard Smith, email@example.com, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 E email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material ("us" or "we") have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: Model wearing a fashionable wool coat from Country Road at Sydney's historic QVB shopping centre during Wool Week - see page 4. 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark June 2012 BEYOND THE BALE Beyond the Bale is online at http://digital.wool.com.au 1. WOOL INDUSTRY R&D -- ON-FARM 2. WOOL INDUSTRY R&D -- OFF-FARM 3. MARKETING AUSTRALIAN WOOL 4. INTERNATIONAL SALES NETWORK/WOOLMARK 5. INTERNATIONAL TRADE AND MARKET ACCESS AWI INVESTMENT STRATEGIES Later this year woolgrowers across Australia will have the chance to vote on the percentage of your wool income that will be used to fund future Research, Development and Marketing (RD&M) investments undertaken on the industry's behalf by AWI. Preparations are in full swing for this important industry vote, with the independent WoolPoll Panel having met twice and provided their feedback on the draft documentation and processes for the levy poll. In addition to these important regulatory roles, the chairman of the WoolPoll Panel, Queensland woolgrower Will Roberts, is focused on ensuring the Panel delivers its critical task of maximising voter turnout. "The wool levy is an important investment by woolgrowers in our industry's future. It is essential that every eligible woolgrower knows the importance of this poll, and uses this opportunity to directly influence the amount of money which can be invested in RD&M for the next three years," Mr Roberts said. "Right up until the poll closes on 2 November, the WoolPoll Panel will be calling on woolgrowers across the country to make their vote count." WoolPoll 2012 will be launched at the Australian Sheep and Wool Show in Bendigo on 20 July, where WoolPoll 2012 - Vote: It's Your Future woolgrowers can speak with AWI's CEO and management about the poll and AWI's investment outcomes for this current three-year period (2009-12). Quick points on WoolPoll What? Every three years AWI conducts a poll, asking levy payers to determine the levy rate to be paid for industry RD&M activities for the next three years. Why? As the starting point in AWI's three-year business cycle, WoolPoll is levy payers' opportunity to shape the future funding -- and strategic direction -- of AWI. AWI's operations and activities for the next three years will be driven by the WoolPoll outcome, which will be reflected in AWI's 2013/14 to 2015/16 Strategic Plan. How? Every Australian woolgrower who has paid wool levies totalling $100 in the past three financial years will be eligible to vote. From 21 September, all eligible levy payers will automatically receive a Voter Information Kit, including a ballot paper and information required to assist you in making your levy decision. Voting opens 21 September 2012. The poll will close at 5pm (AEDST) 2 November 2012.