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Beyond the Bale : March 2012
34 34 SELLING MORE WOOL September 2010 BEYOND THE BALE March 2012 BEYOND THE BALE 34 TRADE Government, with the proposed Free Trade Agreement (FTA) a significant feature. Joining the Australian Agriculture Minister at the roundtable was AWI CEO Stuart McCullough, Corporate Affairs Manager Peta Slack-Smith and China Country Manager Xiao-Ya Wei, along with leaders of the Chinese wool, textile and fashion industry. “The Australia-China trade relationship is very important to Australia and has brought enormous benefits to both Australian and Chinese consumers along with direct benefits for Australian farmers,” Minister Ludwig said. “Investment by Australian woolgrowers and the Australian Government in the key areas of research, development and marketing is vitally important for this industry. Investment will help drive demand for Australian wool and ensure the long-term productivity, profitability and sustainability of the industry.” Wool is Australia’s largest agricultural export to China, with a total export value to China of $1.89 billion in 2010-11 , and the major export destination for Australian wool, accounting for more than 70 per cent of the wool clip. South Australian company Michell hosted a visit by the Minister at its early-stage processing plant in the Jiangsu province. To coincide with a visit to North Asia to discuss Australia’s agricultural trade relationships, Australian Federal Minister for Agriculture, Fisheries and Forestry, Senator Joe Ludwig, met with key Chinese wool industry stakeholders in December at the invitation of AWI at a roundtable discussion held in Shanghai. The AWI-hosted event highlighted key issues of importance between the Chinese industry, AWI and the Australian Jiangsu is a major producer of textiles and importer of Australian wool as well as home to the Nanjing Wool Market. Minister Ludwig acknowledged the importance of the Australian wool industry in the country’s export sector as well as its support for many jobs, families and rural communities. “It is important to note the work being done by Australian Wool Innovation to strengthen this industry both at home and internationally. The wool industry was boosted by good prices in 2011 and I hope that farmers will continue to see strong results this year.” AWI CEO Stuart McCullough said participants in the round table discussion represented the length and depth of the Chinese supply chain and retail sectors. “In this part of the world actions speak louder than words and a visit by the minister demonstrated great commitment and support for the wool industry,” Mr McCullough said. “This meeting provided an opportunity to showcase the strength and importance of this relationship to the Australian Government, and for the Australian industry to encourage the Chinese industry to show their support for the FTA with their government.” FAST FACTS l AWI organised a roundtable event in Shanghai to discuss Australian wool and the healthy, long-term relationship between Australia and China. l The roundtable was attended by Australian Federal Minister for Agriculture, Fisheries and Forestry, Senator Joe Ludwig, AWI representatives and leaders of the Chinese wool, textile and fashion industry. l Wool is Australia’s largest agricultural export to China, with a total export value to China of $1.89 billion in 2010-11 . Minister backs Aussie wool Phillip Glyde from Australia’s Department of Agriculture, Fisheries and Forestry, AWI CEO Stuart McCullough, Australian Federal Minister for Agriculture, Fisheries and Forestry Senator Joe Ludwig, Madam Peng from the China Wool Textile Association and AWI country manager for China Xiao-Ya Wei