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Beyond the Bale : March 2012
44 OFF-FARM March 2012 BEYOND THE BALE Ta r g e t targets Merino Although Australian woolgrowers understand the importance of selling wool product into large northern hemisphere markets, there can be no finer feeling for a woolgrower than seeing products made from Australian wool proudly available in their local store. If you are one of these proud woolgrowers, then you will be pleased to hear that Target, one of Australia’s largest retailers, especially in country areas, has expanded its range of Australian Merino thermals this month. This range complements the other wool products that the company sells, such as woollen men’s socks and wool quilts and bedding underlays. There are 300 Target stores across Australia including 122 Target Country stores which are based in regional Australia. These stores are designed to meet the FAST FACTS l Target continues to expand its wool products with their well loved range of 100% Merino thermals for women. This range is designed to be a next-to-skin thermal garment. l The range is branded with the Woolmark logo on swing tags accompanying the garments. l Target has 300 Target stores located across Australia, including 122 Target Country stores in country areas. needs of the smaller regional and country communities in which they operate. Target’s winter range of women’s wool thermals is next-to-skin apparel, made from 100% Australian grown Merino wool. A selected range of these great quality products is available in all Target and Target Country stores across the nation as well as from Target’s online store at http://shop. target.com.au. With prices ranging from $25 for a sleeveless thermal vest to $35 for long sleeve spencer, Target is providing all Australians with access to high quality woollen products at great value prices. Quality has always been the foundation behind Target’s customer promise and recently they introduced ‘Target Tested’ , an initiative designed to communicate to their customers that they can trust the quality credentials of Target branded items. Target’s commitment to quality complements the Woolmark logo proudly displayed on the swing tags, providing consumers with an added assurance of quality. The product range is manufactured for Target by Andorra Australia of Melbourne, which became a Woolmark licensee last year, in conjunction with knitter ABMT Textiles also based in Melbourne. Target Australia’s General Manager Buying, Design & Quality, Denis Leahy, said that the company was proud to be extending their range of Australian wool products. “ Target is very pleased that we are giving customers right across Australia access to a wide range of quality products made from Australian grown Merino wool at very affordable prices. Target is committed to ensuring the quality of every Target branded product, and using superior quality materials, such as Australian Merino wool, in our range of thermals, helps supports this commitment. We have received an overwhelmingly positive response to our Australian Merino wool thermal range, and we are thrilled that this year we have increased our order to meet customer demand.” More information: Stephen Feighan, AWI, email@example.com www.target.com.au http://shop.target.com.au