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Beyond the Bale : March 2012
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion. CONTENTS OFF-FARM 04 Target targets Merino 05 From farm to fashion 06 Campaign for Wool 07 Cool Wool campaign 08 Zegna relationship strengthened 09 Back to Wool campaign 10 Brothers in arms 11 Designers say “G’day USA” 12 Australian soul to Seoul 13 Wool celebration in India 14 Sleep study backs wool 16 Wool bedding interest up 17 Merino gets sporty ON-FARM 18 Woolshed gives financial start 20 Shearing world championships 21 Bred Well Fed Well workshops 22 Superfine wool on kikuyu in WA 24 New phalaris for acid soils 26 Biting back against wild dogs 28 Managing climate variability 30 Managing ewes and pregnancy 32 Breech flystrike RD&E update TRADE 34 China roundtable Executive Editor: Richard Smith, email@example.com, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 E email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: AWI does not give any warranty or representation as to the accuracy, reliability or completeness of the information in Beyond the Bale. To the extent permitted by law, AWI and its employees, officers and contractors and any contributor to this publication shall not be liable for any loss or damage arising in any way (including by way of negligence) from or in connection with any information provided or omitted or from anyone acting or refraining to act in reliance on this information. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 9870 4161 F 03 9870 4163 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: The Artridge family – Kaleb, Peter and Stan – three generations of shearers and shearer trainers – see page 18. 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark March 2012 BEYOND THE BALE Beyond the Bale is online at http://digital.wool.com.au 1. WOOL INDUSTRY R&D – ON-FARM 2. WOOL INDUSTRY R&D – OFF-FARM 3. MARKETING AUSTRALIAN WOOL 4. INTERNATIONAL SALES NETWORK/ WOOLMARK 5. INTERNATIONAL TRADE AND MARKET ACCESS AWI INVESTMENT STRATEGIES This year, at WoolPoll 2012, woolgrowers will determine the levy rate for AWI to invest in industry research, development and marketing activities. While this is obviously an important process for growers, WoolPoll is also a statutory requirement for AWI, with the outcome of the poll determining the levy rate for the next three years. The federal government regulations that govern WoolPoll outline how the poll must be conducted. This includes requiring AWI to consult an independent panel of industry representatives – the WoolPoll Panel – in conducting the poll. These same regulations also outline the role of the independent WoolPoll Panel – that is to endorse the poll process. The Panel also plays a critical role in maximising voter turnout at the poll. The independent WoolPoll Panel will work with AWI to endorse the voting documentation and processes for WoolPoll. AWI appointed Queensland woolgrower Will Roberts to chair and convene the independent 2012 WoolPoll Panel. As in WoolPoll 2009, all national woolgrower and state farm WOOLPOLL PANEL 2012 representative groups were asked to nominate a Panel representative. From this group the Panel chairman selected seven individuals who represent the wide range of woolgrower interests, as required in the Regulations. A representative from government and one from AWI are also included in the ten-member Panel. The 2012 Panel is: 1. Will Roberts, Panel chair (QLD) 2. Geoff Power, WoolProducers Australia and SA Farmers Federation (SA) 3. Rod Thirkell-Johnson, Superfine Wool Growers Association and Tasmanian Farmers & Graziers Association (TAS) 4. Tom Ashby, Australian Association of Stud Merino Breeders (SA) 5. Chick Olsson, Australian Wool Growers Association (NSW) 6. Archie Cameron, NSW Farmers Association (NSW) 7. Wayne Duffield, Pastoralists & Graziers Association of WA (WA) 8. Geoff Fisken, Victorian Farmers Federation (VIC) 9. Allen Grant, Federal Department of Agriculture, Fisheries & Forestry 10. George Falkiner, AWI Board (NSW) 2012 WoolPoll Panel members will work closely with their respective organisations and networks to ensure the broad range of woolgrower interests are accounted for in discussions on the 2012 poll. The Panel will meet for the first time on 26 March 2012.