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Beyond the Bale : Dec - Jan 08
FEATURES A case study in learning from experience 4 'Accidental' farmer Kirsty Brennan finds the learning path is best kept uncluttered Prize shows worms need right questions 7 A WormBoss prize gave David Stillard access to testing and advice that has proved invaluable Bio-weapon looks ready for war on lice 9 A fungus that kills sheep lice is finding its way to market as a novel biopesticide Global view lifts shearing business 10 A New Zealand business 'steps up' to a new level through accreditation and diversification Skills coaches point way to best practice 11 Max Rayner jumped at the chance of in-shed wool-handler training on his NSW proper ty How to take the pulse of a healthy farm 13 An increase in biodiversity has lifted Colin Seis's production even through the drought Production mar vel on a rabbit-free run 15 Productivity and environmental gains on west Victorian proper ty follow rabbit-removal efforts Bloodline analysis helps build profitability 16 The new Merino Bloodlines lets growers select superior animals and benchmark their sheep PROFILE Debbie Chandler, wool classer and wool-handling trainer and mentor 24 AWINEWS 2ISSUE 31 DECEMBER 07 -- JANUARY 08 Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian sheep and wool producers and the Australian Government. AWI's mission is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. The company invests in products and practices to help woolgrowers reduce the cost of production on their farms, and also under takes activities aimed at increasing the demand for Australian Merino wool. Executive Editor: Richard Smith, Senior Project Manager, Publications, AWI AWI, Level 5, 16-20 Barrack St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P (02) 8295 3100 F (02) 8295 4100 E email@example.com W www.woolinnovation.com.au AWI Helpline 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe, contact Richard Smith at AWI P (02) 8295 3100 E firstname.lastname@example.org Beyond the Bale is online at www.wool.com.au Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: Information in Beyond the Bale is not intended as professional advice. AWI will not accept responsibility for any liability arising from reliance on the contents. Beyond the Bale is written and produced for AWI by Coretext Pty Ltd. Editorial director: Brad Collis Editor: Kellie Penfold Creative director: Tim Claeys Coretext, PO Box 12542, Melbourne Vic 8006 P (03) 9670 1168 F (03) 9670 1127 E email@example.com W www.coretext.com.au Beyond the Bale now includes adver tising. AWI is a commercially aware company and the decision to include adver tising has been taken as a demonstration of its commitment to provide the best ser vice at minimum costs. Advertising sales: Max Hyde, Hyde Media Pty Ltd P (03) 9870 4161 F (03) 9870 4163 E firstname.lastname@example.org Adver tising is subject to terms and conditions published on the rate card, which is available from Hyde Media. ISSN: 1447-9680 Cover photo: Michelle Templeton This company has reached an historic milestone -- our acquisition of the Woolmark brand. In supporting the acquisition, the Federal Government and you as shareholders and members of our wool industry, have given your company a unique opportunity to reinvigorate our industry and the iconic Woolmark brand. We do not intend to waste that opportunity. We will build on our 90 business partnerships to improve our new business model and focus on developing a modern and streamlined business, increasing demand for Australian wool, and securing a prominent position for our industry in the global market. We have changed our testing process already. The Ilkley testing facility in the UK has closed and the marketing and product-development staff have moved to a new office. We are moving those testing facilities to Shanghai in China, Biella in Italy and to Melbourne. In the meantime, we have in place an interim agreement with the Australian Wool Testing Authority to ensure the continuity of our Woolmark testing programs. We have commissioned a strategic review that is examining staff and resources in Australia and abroad. Resourcing must mirror our key markets and business demands. We must be in our markets to ser vice our customers and business partners and support our licensees, which will ultimately increase Australian woolgrowers' return on investment. Consumer trends and insight will increasingly drive our research in order to provide fabrics, garments and innovations that address the current and future demands of our customers. Overseas sales account for more than 98 per cent of Australia's wool apparel sales, so our position in the global market is a priority. We believe we have the right balance between research, innovation and marketing to prosper and increase our share of a highly competitive global retail and apparel market. The current R&D levy is allocated 60 per cent in product marketing and 40 percent in on-farm R&D. The income from the Woolmark business will be reinvested into marketing to support the global activities. This is certainly a big change for an R&D organisation -- but an essential one. While the marketing of Australian Merino wool is a top priority for AWI, I want to assure you that our commitment to on-farm R&D continues. We will continue to develop the innovations you need to work productively, profitably and sustainably. My job as Chief Executive is to continue to transform this company now that the acquisition of the Woolmark brand is complete. Bringing together two companies and building them into one professional, globally coordinated and cost-effective company will take some time. The challenges of the future are before us -- we will need to be positive and strong to win. This is the first time that one company is representing Australian Merino wool interests in the international marketplace. I fully intend to make the most of this unique opportunity. -- CRAIG WELSH, CHIEF EXECUTIVE OFFICER THECONTENTS AWI directors election result Dr Kevin Bell, Mr Roger Fletcher and Mr Charles Olsson were elected to the AWI Board of Directors at the company's Annual General Meeting in Geelong in November. Six candidates nominated for the three positions on the AWI Board: Dr Kevin Bell, Mr Roger Fletcher, Mr Hugh Nivison, Mr Charles Olsson, Mr Robert Pietsch and Mr Peter Sykes. Dr Bell received 139,709 votes in favour of his re-election to the Board, Mr Fletcher received 160,464 votes in favour of his election, and 141,513 votes were cast in favour of Mr Olsson. Mr Hugh Nivison received 127,916 votes in favour, while 119,084 votes were cast in favour of Mr Pietsch, and 113,809 in favour of Mr Sykes. More information: AGM transcripts are available on the AWI website, www.woolinnovation.com.au/2007agm Our global company's future
Oct 07 - Nov 07
Feb - Mar 08 Supplement