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Beyond the Bale : Feb 07 - Mar 07
New CEO appointed Former marketing executive with Myer Stores Ltd Craig Welsh has been appointed AWI's new chief executive officer, taking up the role in late January. Mr Welsh was most recently general manager of marketing for Myer and before that held a variety of general management roles, including group general manager of the Colorado Group's Diana Ferrari, JAG and DKNY divisions. He also has extensive executive experience covering wholesale, retail, R&D, supply chain and mergers and acquisitions. The AWI selection panel under took an Australia-wide and international search for suitable candidates for the CEO position. "The panel was presented with an excellent selection of highly skilled and experienced candidates from a range of industries," says Ian McLachlan, AWI chairman. "Mr Welsh was chosen for his extremely strong work history in the marketing and general management of diversified branded apparel companies, as well as retail companies in Australia and leading multinationals. "The AWI board is pleased to appoint Mr Welsh, whose job it is to take AWI and its innovations from the farm through to our key international apparel business markets." Mr Welsh began his career in sales with apparel company RA Palmer, then joined Campbell's Soups Australia, where he had a variety of sales and marketing roles. In 1986 he moved to Puma Australia, where he rose through the ranks to become national marketing manager and oversaw a transformation of the Puma brand. In 1999 Mr Welsh was approached to be CEO of Clarks Shoes and presided over a turnaround in the business before it was sold to Pacific Brands. In 2001 he was appointed group general manager of Diana Ferrari, JAG and DKNY, which were newly acquired divisions of the Colorado Group. Mr Welsh presided over the post- merger integration of these businesses and repositioning of these brands. Although AWI star ted as a research and development company three years ago, it has now advanced into the business of marketing its post-farm innovations to its global business par tners, and Mr Welsh, with his business and marketing experience, will continue to drive this strategy. Mr Welsh will also oversee the planned integration of AWI and Australian Wool Ser vices (AWS). Mr McLachlan says the AWI Board is pleased that Mr Welsh has agreed to take on this leadership role at a critical time in AWI's development as a world-class research, development, innovation and marketing company. COVER STORY Pastoral zone challenges 8 A repor t shows that the region, spanning four states, still has positives to draw on FEATURES Vir tual sheep genome 4 Led by CSIRO, an international team has made a vir tual map of the sheep genome Data legacy builds wool's future 5 Falkiner Memorial Field Station's flock feeds data into the SheepGenomics program Native plants boost grazing options 6 Native shrubs are being tested for use in mixed forage systems Monaro Merinos 10 Despite its 'moonscape', growers show Merinos can be profitable in the Monaro Where there's wool, there's a way 12 An initiative linking end-users to producers is invigorating Tasmania's wool industry Dr y offers no break from worms 15 Sheep can become very wormy, very quickly, even in a drought PROFILE Peter Morrissey, fashion designer 20 Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian sheep and wool producers and the Australian Government. AWI's mission is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. The company invests in products and practices to help woolgrowers reduce the cost of production on their farms, and also under takes activities aimed at increasing the demand for Australian Merino wool. Executive Editor: Richard Smith, Senior Project Manager, Publications, AWI AWI, Level 5, 16-20 Barrack St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P (02) 9299 5155 F (02) 9299 9880 E email@example.com www.woolinnovation.com.au AWI info line 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe, contact Richard Smith at AWI P (02) 9299 5155 E firstname.lastname@example.org Beyond the Bale is online at www.wool.com.au Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: Information in Beyond the Bale is not intended as professional advice. AWI will not accept responsibility for any liability arising from reliance on the contents. Beyond the Bale is written and produced for AWI by Coretext Pty Ltd. Editorial director: Brad Collis Editor: Kellie Penfold Creative director: Tim Claeys Coretext, GPO Box 5357, Melbourne Vic 3001 P (03) 9670 1168 F (03) 9670 1127 E email@example.com W www.coretext.com.au Beyond the Bale now includes adver tising. AWI is a commercially aware company and the decision to include adver tising has been taken as a demonstration of its commitment to provide the best ser vice at minimum costs. Advertising sales: Max Hyde, Hyde Media Pty Ltd P (03) 9870 4161 F (03) 9870 4163 E firstname.lastname@example.org Adver tising is subject to terms and conditions published on the rate card, available from Hyde Media. ISSN: 1447-9680 Cover photo: Evan Collis Battling the blowfly Flystrike results in a loss of $280 million each year to the Australian sheep and wool industry. Reducing flystrike in the Australian sheep flock is a research priority for the industry, and AWI, its research body, is developing a range of tools that effectively care for the health of sheep and minimise the problem of flystrike. Projects being funded range from the development of animal-friendly replacements for mulesing, through to genetic solutions, biological methods for blowfly control and improvements in the use of controls available through integrated pest management. In all probability there is no one simple answer to the issue. Rather a combination of improved technology and animal management will provide a way to better control the impact of blowflies on the Australian wool industry. The 'Battling the Blowfly' supplement with this edition of Beyond the Bale reports how AWI is spreading its efforts over a number of areas to improve the long-term outcomes for the industry. THECONTENTS 2ISSUE 26 FEBRUARY -- MARCH 2007 www.wool.com.au SUPPLEMENT ISSUE 02 FEBRUARY -- MARCH 2007 BATTLING THE BLOWFLY How AWI is helping develop a range of tools to minimise flystrike in the Australian sheep flock AWINEWS
Feb 07 - Mar 07 Supplement
Dec 06 - Jan 07