HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : Apr 07 - May 07
WINNING WOOL WEBSITE AWI's Merino Innovation website, www.merinoinnovation.com, designed to help retailers, manufacturers and designers find information about using Australian Merino wool, has received the Australian Interactive Media Industry Association (AIMIA) Award for the Best Corporate or Business-to-Business website.The AIMIA awards are the peak awards for the interactive media and digital content sectors in Australia, and each year provide a strong and innovative showcase of award-winning Australian digital content creations. Pascal Senkoff, general manager of apparel development and marketing at AWI, says: "To have our website recognised for such a prestigious award is a great achievement for AWI. It confirms that AWI is presenting a unique, innovative and impressive communications tool for retailers, manufacturers and designers looking to source information on Australian Merino wool." A judging panel of more than 120 Australian and international exper ts from across the interactive media spectrum had the task of selecting winners from a high-calibre list of finalists, ranging from small businesses to larger, well-established organisations. John Butterwor th, chief executive of AIMIA, says: "This year's range of award entries clearly indicates how digital content has become a par t of ever yday society. From the work we do in the industr y, we've seen that digital and interactive media are as recognised and sought-after as traditional media, with more consumers accessing the internet now than ever before. What is impressive is the breadth of industries covered by our winning entries. From financial ser vices, travel, agriculture, real estate and defence, as well as the more 'traditional' digital content offerings in enter tainment and communication, this year we have witnessed more diversity than ever." AWI hosts Chinese journalists With the aim of improving understanding of the importance of the Australia--China Free Trade Agreement, AWI hosted a group of Chinese journalists recently. Brian van Rooyen, chairman of the Australia China Wool Free Trade Committee, says the group of five journalists, representing a range of newspapers including the Chinese Farmer's Daily and Southern Rural News, visited AWI's Sydney headquarters for a presentation followed by questions. "It was an important opportunity to explain to them the benefits to China and Australia of the Free Trade Agreement and the complementary nature of our wool industry to that in China," Mr van Rooyen says. "They were interested in the Australian wool industry and how our technologies can improve their industry. It certainly allowed us to work towards open communications between the two countries." Last year Mr van Rooyen led a team of woolgrowers and industry officials to China to take a closer look at the country's wool growing. He says competition between the two countries is small. Most Australian wool is Merino, which makes up no more than 10 per cent of Chinese wool production. Most Chinese wool is broader and shorter, greater than 25 micron and suitable for use in a different range of apparel and textile products. After leaving Sydney the group travelled to Canberra, where the National Farmers' Federation hosted an industry roundtable with representatives from the wool, beef, grains, sugar, cotton and rice industries.WoolProducers executive director Greg Weller gave a presentation on behalf of the wool industry, backing up key messages delivered earlier by AWI. COVER STORY Australian Merino goes global 22 All around the world, innovative Merino designs are capturing the limelight FEATURES Lifting profit and natural resources 4 The Grain & Graze program aims to improve management of dryland farms Computer drought management 5 Setting up a Stockplan® droughtlot has proved invaluable for saving topsoil Feeding fundamentals 6 The Liftetime Wool program targets higher profits from sheep enterprises Leading by learning 8 The Australian Rural Leadership Program can be the experience of a lifetime Powerful new tool for breeders 10 DNA markers to be released Operation rabbit removal 12 New attack on the costly pests PROFILE Dr David Piedrafita 24 Parasitologist and AWI research fellow Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian sheep and wool producers and the Australian Government. AWI's mission is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. The company invests in products and practices to help woolgrowers reduce the cost of production on their farms, and also under takes activities aimed at increasing the demand for Australian Merino wool. Executive Editor: Richard Smith, Senior Project Manager, Publications, AWI AWI, Level 5, 16-20 Barrack St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P (02) 9299 5155 F (02) 9299 9880 E email@example.com W www.woolinnovation.com.au AWI Helpline 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe, contact Richard Smith at AWI P (02) 9299 5155 E firstname.lastname@example.org Beyond the Bale is online at www.wool.com.au Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: Information in Beyond the Bale is not intended as professional advice. AWI will not accept responsibility for any liability arising from reliance on the contents. Beyond the Bale is written and produced for AWI by Coretext Pty Ltd. Editorial director: Brad Collis Editor: Kellie Penfold Creative director: Tim Claeys Coretext, GPO Box 5357, Melbourne Vic 3001 P (03) 9670 1168 F (03) 9670 1127 E email@example.com W www.coretext.com.au Advertising sales: Max Hyde, Hyde Media Pty Ltd P (03) 9870 4161 F (03) 9870 4163 E firstname.lastname@example.org Adver tising is subject to terms and conditions published on the rate card, which is available from Hyde Media. ISSN: 1447-9680 Cover photo: Getty Images AWINEWS A WEALTH OF INNOVATION A new catalogue covering a wealth of information on products designed to improve productivity and profitability is now available to AWI shareholders. It contains details of 250 key publications, fact sheets, websites, products and services for woolgrowers, developed by AWI or resulting from AWI- funded projects.Areas of information and R&D results covered include better animal health, sheep breeding, pastures, shearing and wool quality.There is also information about AWI's work to build demand for Australian Merino wool through textile product development and marketing. The vast majority of the items listed in the catalogue are available free to woolgrowers. Most of the publications listed in the catalogue are available on the AWI website at www.wool.com. au/publications. Hard copies of the products can be ordered by telephoning the AWI toll-free Helpline, 1800 070 099. Shareholders should receive a copy of the catalogue with this issue of Beyond the Bale; if you did not get your copy please call the Helpline. 2ISSUE 27 APRIL -- MAY 2007 THECONTENTS
Jun 07 - Jul 07
Feb 07 - Mar 07 Supplement