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Beyond the Bale : Jun 07 - Jul 07
Demand for designer collections in affordable retail chains has taken off, and a leading Australian designer who loves working with Australian Merino wool has hit Target. The 'Josh Goot for Target' collection will this month be available at the Australia-wide chain store, part of the same initiative that recently saw stampedes of 'fashionistas' hit the aisles for UK designer Stella McCartney's collection. "The collection is about great basics, a new treatment for wardrobe essentials -- a trans-seasonal collection that is versatile, relevant and stylish," Josh says. The entire collection is made using Australian Merino wool. Since 2005, Josh has been working with AWI on Australian Merino wool fabrics, as he believes it is the world's highest-quality fibre. "I have never before worked with a fibre that is so versatile, applicable for all seasons and available to be treated in so many unique ways to give so many astounding finishes," he says. In 2004, the Josh Goot label was launched in Australia and has since won the renowned Tiffany and Co young designers' award, followed by a showing at New York Fashion Week (NYFW) in September 2006, which took the world by storm. Due to his success he returned to show during NYFW in February 2007. Josh believes in providing quality to the buyers of the Josh Goot Designers for Target collection. It includes classic designs that can be worn year after year as well as using fabrics that provide the wearer with a luxurious and comfortable garment. There are 12 styles in the collection, including tank tops, a cardigan, a tube skirt and leggings as well as dresses and a must-have trench coat.The Australian Merino wool fabric featured in the range was developed in Australia by DPK, which manufactures all fabric at its own production facilities in Sydney, a partnership established for Josh Goot by AWI. The fabric is Australian Merino wool blended with Tactel® and elastane. A unique aspect is the special appearance of the fabric -- a dense silver resin coating that gives all garments a unique 'Goot' finish. The collection includes neutral and bright colours, which brighten a winter wardrobe. Many of the garments have been created with the Australian climate in mind and have the ability to move through from winter to summer -- taking the wearer from day to night and from work to play, all while feeling cool and comfortable. "I am proud and privileged to be involved with the Designers for Target initiative," Josh says. "I have enjoyed working with the Target team and think the initiative is important in bringing everyday Australians quality designer garments at an affordable price. "To have used Australian Merino wool, have the fabric made by Australian knitters, and to have created a range that sells at an affordable price through a widespread Australian retail chain, is a fantastic accomplishment." All garments in the Josh Goot for Target collection note the use of Australian Merino wool, and each swing ticket promotes Australian Merino wool. The collection, priced between $59.99 and $129.99, will be available in selected Target stores on 19 June. ú More information: www.designersfortarget.com.au Goot on Target with Australian Merino Everyday Australians will have access to quality designer garments at an affordable price -- and they are made with what their creator calls the world's highest-quality fibre Merino goes to Sydney Fashion Week Leading Australian designers have demonstrated the sophistication and versatility of Australian Merino wool with new collections 22 FASHION BEYOND THE BALE On the catwalk: Jayson Brunsdon's Merino wool resortwear collection at Rosemount Australian Fashion Week in Sydney. Leading Australian designers Jayson Brunsdon and Tina Kalivas, in collaboration with AWI, have taken Australian Merino wool to the catwalk during Rosemount Australian Fashion Week in Sydney. Jayson Brunsdon once again showed the true versatility of Australian Merino wool with his spring/summer 2008 collection, which is in stores in January. "I feel very proud to work with Australian Merino wool," Jayson says. "It is an exciting fibre -- and surprising to use tropical-weight wool with a wet-look finish for a resort collection. The Australian Merino wool that I have previously used has been very well received, and many wool garments have been ordered by customers across the globe." Jayson's spring/summer 2008 collection features 24 individual looks within the resortwear collection, one of his smallest yet, with sophisticated, shapely, feminine pieces. Colours featured include mango, reef blues, palm greens and orchid pinks to highlight the tropical paradise escape. Tina Kalivas, on the other hand, stormed the catwalks with her unique spring/summer 2008 collection. The theme of the entire collection is strong tailoring, structure and almost costume design elements. "Australian Merino wool was the ultimate option for me to use this season," Tina says. "It is fitting for the tailoring and drape I require for my garments and provides wearers with a luxuriously soft next-to-skin feeling." Seventy per cent of the Tina Kalivas spring/summer 2008 collection is made from quality Australian Merino wool or wool-blend fabrics. ú More information: www.merinoinnovation.com Designer clothes for everyday Australians: from the Josh Goot for Target collection.
Jun 07 - Jul 07 Supplement
Apr 07 - May 07