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Beyond the Bale : September 2011
11 OFF-FARM September 2011 BEYOND THE BALE AWI and famed photographer Anne Geddes have joined forces to launch the latest AWI research and marketing program addressing the needs of the emerging "mother and baby" sector of the global apparel market. AWI is partnering with Anne Geddes to put a trusted face to this sensitive and emotionally driven market, and present the story of wool and the health benefits associated with its use in this category. Anne is delighted to be associated with AWI and her appointment as Ambassador of AWI's 2011 Mothers and Babies program complements her deeply held belief that every child must be protected, nurtured and loved. "When Woolmark first approached me to do these images, I thought, 'What a perfect fit'," Anne said. "We went back through my archives of all of the images I've done over the last 30 years, and even I was surprised at how often I've used wool before, because it's just such a natural fit with newborns." Australian-born Anne Geddes is one of the most respected and acclaimed photographers in the world. A multiple New York Times and internationally bestselling author, Anne Geddes creates images that are iconic, award winning and beloved.