HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2011
AWI has created and launched an innovative new seasonal guide to the best wool fabrics and yarns in the world, to inspire companies in the textile industry to use wool in their apparel collections. Known as The Wool Lab, the new seasonal guide has been produced to offer a collective vision of the ultimate in wool trends for garment manufacturers, designers, brands and retailers. It is organised by macro-trends, not only from fashion, but also from lifestyle, the world of design, pop culture and trends in consumer values across many other fields. The Wool Lab contains quality wool fabrics and yarns made with the latest innovations in production techniques and special treatments. It also contains archive pieces expressing the long lasting and fascinating history of wool to be rediscovered and reproduced with a contemporary twist. The collection is the result of intensive research. The fabrics and yarns in The Wool Lab have been selected by AWI from the collections of some of the world's leading textile companies. All the fabrics and yarns are commercially available to retailers and designers and feature Merino wool products from partner mills and spinners such as Zegna Baruffa and Botto Poala. AWI is presenting The Wool Lab at the most important textile and fashion trade shows in the world, both inside AWI's exhibiting areas and also through special workshops. The guide for the autumn/ winter 2012/13 retail season was launched to the global apparel industry at the Pitti Immagine Uomo menswear fabric and yarn trade show in Florence, Italy during June. During the three day event, visitors to AWI's Woolmark branded stand included CEOs and design teams of leading manufacturers and brands such as Loro Piana, Zegna Baruffa, Ermenegildo Zegna, Hugo Boss, Dolce&Gabbana and Cucinelli as well as designers from Ballantyne, Versace, M.Sarti, Marlboro Classic and retailers Printemps Paris, Coin and La Rinascente. AWI general manager of global business development Sam Guthrie was very pleased with how well the collection was received by the trade. "The response to The Wool Lab has been unprecedented. Woolmark is once again at the forefront of the international apparel industry, influencing the key influencers," Sam said. "We expect a chain reaction throughout the regions as we present this valuable tool kit across the globe. AWI will present The Wool Lab at the season's other major trade shows of SpinExpo in Shanghai, Milano Unica in Milan and Première Vision in Paris. An intense calendar of one to one meetings, scheduled by AWI's 18 global offices, also will promote The Wool Lab to its most relevant targets: fashion brands, retailers and manufacturers." To encourage interest from the media and the textile trade in the launch of The Wool Lab at the Pitti Immagine Uomo trade show, a promotional event was held in partnership with The Tweed Run, a London- based group of stylish bicycle riders that dress in tweed and wool garments. A special bicycle ride took place across the streets Florence which generated significant media attention -- from the likes of Vogue Italia -- for AWI and The Woolmark Company as well as the launch of The Wool Lab. More information: www.wool.com/thewoollab FAST FACTS l AWI has launched an inspiring new seasonal guide to the best wool fabrics and yarns in the world, showcasing the heritage and the premium and natural aspects of the fibre. l The fabrics and yarns have been selected by AWI from the collections of some of the world's leading textile companies. l All the fabrics and yarns are commercially available to retailers and designers. The Wool Lab inspiring buyers September 2011 BEYOND THE BALE OFF-FARM 8 AWI exhibiting The Wool Lab -- the new seasonal guide to the best wool fabrics and yarns in the world -- to companies at the Pitti Immagine Uomo trade show in Italy. "THE RESPONSE TO THE WOOL LAB HAS BEEN UNPRECEDENTED. WOOLMARK IS ONCE AGAIN AT THE FOREFRONT OF THE INTERNATIONAL APPAREL INDUSTRY, INFLUENCING THE KEY INFLUENCERS" SAM GUTHRIE