HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2011
September 2011 Beyond the Bale 5 off-farm Campaign for Wool builds on success Alongside the stunning fashion pieces, the exhibition will also celebrate the aesthetic, environmental and technical benefits of the fibre with wool-focused installations and products by interior designers, artists and photographers. ‘Wool Modern’ is showing at La Galleria, Pall Mall, London until 29 September 2011 – see www.woolmodern.com for details. Retailer Harvey Nichols will also celebrate The Campaign for Wool in September with an exhibition of exclusive wool handbags from luxury brands including Burberry, Vivienne Westwood, Anya Hindmarch, Alexander McQueen, Smythson, Christian Louboutin, Sang A and Quentin McKay. The bags will be available to buy through an online auction from 20-30 September 2011. Visit www.ebay.co.uk/harveynichols for more information and to register to bid. international Wool WeeK Celebrations of wool will continue across the globe during International Wool Week (3-10 October) with the Campaign for Wool being launched in other key northern hemisphere markets. Highlight events to capture the media and the public’s imagination include: l sheep in downtown Tokyo l special wool fashion commissions spread throughout Amsterdam l the Wool Modern exhibition hosted in Berlin l Serrano Street in Madrid coming alive as ‘The Avenue of Wool’ by fashion designer Estrella Archs l wool interiors making a stand in New York City l local wool fashion and interior designs with key partners in Oslo. Key retailer partners taking part in the Campaign in these countries include Isetan in Japan, Maison de Bonneterie in the Netherlands and Stern & Strom in Norway. More information: www.campaignforwool.org the origins of the British high-end fashion brand and retailer Jaeger were from Dr Gustav Jaeger who believed only in naturally grown fibres and resisted anything man-made. British businessman, Lewis Tomalin brought Jaeger to London in 1884. From the start, this fast growing retail business was synonymous with wool. The original logo depicts twisted woolen yarns. The business still has wool at its heart 130 years later. Its brand values, its origins, its design aesthetic and reputation for clothing of quality mean that when you mention the name Jaeger, you think of wool. Jaeger today has nearly 100 stores and concessions in the UK and overseas. In an autumn/winter season, wool is the foundation for 80 per cent of Jaeger’s range. Head of Press at Jaeger Iona Hames says the company is seeing a positive impact from the Campaign for Wool. “The Campaign is raising awareness and re-enforcing the qualities and benefits of wearing pure wool,” she says. “ Wool is a natural and noble fibre, it allows the skin to breathe, it sheds creases easily, and suits always look sharp. It has exquisite drape and absorbs colour beautifully. Treated and cared for properly, wool garments give many years of service.” The majority of Jaeger garments are crafted from wool and now more so than ever. “Autumn/winter 2011 womenswear designs embrace wool in all its guises from fine gauge Merino knits, to Melton and jersey separates. Wool/angora blended coats brush against sculptural compact wools that nod to the clean lines from the ’60s and ’70s. “ For autumn/winter 2011 menswear, 100 per cent of Jaeger’s suits are tailored in pure worsted wool. The return to classicism and authenticity play directly to the strengths of both Jaeger and wool as we move into an era of investment dressing.” For Jaeger, wool’s versatility is a significant attribute. “ Wool is one of the most versatile fibres and can be mixed and blended with natural and man-made fibres alike. It can be wooly, soft and lofty or highly twisted and woven to create a hardwearing worsted fabric. The surface can be chintzed to a mirror-like quality or brushed to create a raised luxurious pile. “Wool is most prominent for knitwear, tailoring and coats. Fine gauge Merino knits feel great against the skin keeping out the chills whilst allowing the skin to breathe. Tailored suits look smart whatever the season. Winter coats with a brushed and raised pile protect the wearer from the elements.” Ms Hames says wool is a dynamic and versatile commodity that is entwined with the very DNA of Jaeger. “ The only way wool would better fit what our customers’ wants would be through raised awareness and appreciation of its attributes in today’s modern world.” UK CAMPAIGN FOR WOOL SUPPORTER PROFILE: Jaeger Shearling collar coat from Jaegar’s new autumn/winter collection.