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Beyond the Bale : Oct 07 - Nov 07
5 MERINO 200 BEYOND THE BALE Exhibition celebrates an illustrious history Celebrating 200 years of innovation, the 'Fashion from Fleece' exhibition at Sydney's Powerhouse Museum has been a highlight of the M200 celebrations. Initiated by AWI, the exhibition presented key moments of wool in fashion with pieces from the likes of Chanel, Yves Saint Laurent, Giorgio Armani and Rei Kawakubo of Comme des Garçons. AWI chairman Ian McLachlan says that ever since the first bale of wool was sent to England with the intention of commercial sale in 1807, the Australian wool industry has continually undergone an innovation revolution. "This exhibition shows key moments in fashion and the innovation of Australian Merino wool through two centuries," Mr McLachlan said. "The first wool samples sent to England in 1804, which provided King George III with evidence of the colony's potential, were returned to Australia and were included in the exhibition alongside samples from some of the finest fleeces produced in Australia to date. "This collection represents the miraculous growth and innovation of the Australian wool industry and the advancements we have made, both on-farm and off. "Australian woolgrowers have worked to make the fleeces they produce finer and softer, while also improving their productivity; always striving for the minimal environmental footprint. "Australian Merino has excellent natural credentials. It is natural, renewable, biodegradable, flame-resistant and produced in grassland ecosystems. Our farmers are excellent environmental stewards, and about two out of five bales of our clip would meet the European Union eco-label criteria." Mr McLachlan said that today Australia is the world's dominant apparel-wool-producing nation, which made it fitting to be showing at the Powerhouse clothing designed and created in the fashion capitals of the world made from Australian Merino wool. Estimates of the value of Australian Merino wool at the retail level are between $60 billion and $80 billion, with the 200- year anniversary heralding one of the biggest global marketing initiatives that AWI has undertaken. "This is not only about celebrating our proud heritage, but also about showing what we have to offer our business partners for the future. AWI has already established strong business relationships with major retailers, manufacturers and designers around the world," Mr McLachlan said. ú to inform government, wool industry officials and key stakeholders in the Australian wool industry about the 200-year milestone," says AWI deputy chairman Brian van Rooyen. "But it was not just about looking back -- there is a strong focus on our future as leaders of a global industry, and the research innovations that continue to make Australian Merino wool the fibre of choice around the world. "I would like to acknowledge the Minister for Trade, Warren Truss, who has worked closely with the Australian wool industry on the quota issue of late, who also addressed the function." ú Wool's capital night out Woolgrowers, industry leaders and government representatives attended an industry function at Parliament House, Canberra, in August to commemorate 200 years of Australia's international wool trade. This event was one in a series being held around the world by AWI to commemorate 200 years of Australian wool. It was in 1807 that the first bale of Australian wool was sent to Britain with the intent of commercial sale, thus establishing the Australian wool trade. "The event at Parliament House was an opportunity At the Merino 200 industry commemoration event at Parliament House, Canberra: 1. AWI CEO Craig Welsh with M200 ambassadors Adam Stobart, Kelly Dowling, Dwayne Black and Liz Foster; 2. Victoria's Greg Healy was announced as the overall winner of the M200 Photo Competition for his photograph of the interior of a shearing shed; 3. fashion designer and wool supporter Jayson Brunsdon with the Member for Mackeller, Bronwyn Bishop; and 4. Minister for Trade Warren Truss. Jayson Brunsdon and Peter Morrissey at the opening of 'Fashion from Fleece'. The history of Australian Merino wool in fashion at the Powerhouse Museum for Merino 200. 1 2 3 4 PHOTOS: MARK GRAHAM
Aug 07 - Sep 07 Supplement
Dec - Jan 08