HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June 2011
14 OFF-FARM June 2011 BEYOND THE BALE Once a winter staple, Australian Merino is now truly trans-seasonal and gaining popularity in spring/summer collections. The natural fibre was a star performer in the spring/summer collections paraded on the catwalk during last month's Rosemount Australian Fashion Week's (RAFW). Exciting local designers including ELLERY, Ginger & Smart, Dion Lee and Toby Maclean at flowers For a VagabOnd infused their spring/summer 2011/2012 collections with the trans-seasonal magic of Merino. Ginger & Smart set the pace early with an off schedule launch to their collection with vibrant neons and feminine skirts and dresses pumped up with masculine notes. A navy jacket in wool georgette and a neon yellow dress (see right) were standouts supported by funky t-shirts of the lightest luxe marle printed with silicon lettering and teamed with flowing skirts. Designer Genevieve Smart said the wool pieces had been well received by buyers. "Wool is such a beautiful trans-seasonal fabric. It's perfect for spring/summer as it's cool and breathable. And it feels beautiful against the skin," she said. "Wool moulds well so it's a dream to work with. It also absorbs colour brilliantly which is why we used it with the yellow. It really makes the colours pop." The flowers For a VagabOnd's collection set a tone of its own with basic blacks and whites and Merino used to almost translucent effect. Designer Toby Maclean draped sheer wool tops over slips, mixing these with body contouring wool jersey dresses. Toby admits he has a soft spot for Merino having grown up on a Merino farm outside Walgett, NSW. "Of course the type of wool we are using now would just blow your mind. It's so soft when you put it on," Toby said. AWI is promoting the use of wool throughout the global fashion industry, working closely with local and international designers to source and develop fabrics and knitwear made from quality Merino. Design partners are granted access to the newest wool technologies from spinners and weavers across the globe. The result is fashion at its most innovative -- bright colours like those used by Ginger & Smart and the superior drape of quality Merino. AWI's chief strategy and marketing advisor Rob Langtry says building relationships with the young guns of Australian fashion and helping foster the use of wool in the designers' collections encourages the use of wool in wider apparel markets. "AWI is pleased to continue supporting Australian designers who showcase the latest Merino wool developments as this in turn educates consumers about the benefits of Merino which is a key objective of Woolmark's global marketing campaign." More information: www.rafw.com.au www.gingerandsmart.com www.flowersforavagabond.com FAST FACTS l Young Australian fashion designers featured lightweight Australian Merino wool in their spring/ summer collections at last month's Rosemount Australian Fashion Week. l The collections demonstrate that Merino is a natural fibre for all seasons. l AWI has developed relationships with a new generation of Australian designers, assisting them with yarn and fabric sourcing. Merino: a fibre for all seasons A Ginger & Smart design made from lightweight Merino in front of the cameras at the spring/summer 2011/2012 edition of Rosemount Australian Fashion Week. Models wearing spring/summer designs by ELLERY line up in front of the media. "WOOL IS SUCH A BEAUTIFUL TRANS- SEASONAL FABRIC. . . WOOL MOULDS WELL SO IT'S A DREAM TO WORK WITH" GENEVIEVE SMART