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Beyond the Bale : June 2011
FAST FACTS l The Governor-General Ms Quentin Bryce AC launched the Campaign for Wool in Australia at an event at her official Sydney residence in March. l Ms Bryce is an enthusiastic devotee of wool as a fibre, its natural properties and its use in fashion. l Ms Bryce has had a great fondness for the Australian wool industry since she was a child growing up in central Queensland. The Governor-General Ms Quentin Bryce AC launched the Campaign for Wool in Australia at an event she graciously hosted in March at her official Sydney residence, Admiralty House on Sydney Harbour. The Campaign for Wool, of which His Royal Highness The Prince of Wales is Patron, is a global campaign that aims to encourage manufacturers, retailers and designers to choose wool and, in turn, educate consumers about the fibre's environmental benefits. The Governor-General told the audience at the Admiralty House event that she was delighted to launch the Campaign for Wool in Australia. "It is an important initiative to remind us of the wonders of wool; the natural fibre, the fibre that looks beautiful and feels beautiful, that breathes and cools, that flexes with our bodies, heats and insulates, and is environmentally sound," she said. "We take pride in knowing that some of the very finest wool in the world is grown in our country. Some of the best is exported, woven into lovely textiles and made into garments -- the ultimate in style and quality for men and women. "We know too that wool makes the most wonderful blankets, especially with a satin edge, exquisite baby clothes that are so safe, it looks fabulous in our homes in curtains, carpets, covers that last and last." The Governor-General was pleased to see the sheep grazing on Admiralty House's harbourside lawn at the launch event. "I must say it feels good to have some sheep here again today. This was grazing land 200 years ago." The sheep brought back happy memories for the Governor-General of her upbringing in the wool-growing region of central Queensland. "I love to talk about wool. I love to feel the fleece on a sheep's back, on a table in a shearing shed; the smell and touch of the lanolin takes me home, back to the little outback Queensland town of my childhood, Ilfracombe. Gover nor-General's love of wool GOVERNOR-GENERAL BACKS WOOL ON THE BBC On 27 May, a half hour TV program 'Peschardt's People' featuring Governor-General Ms Quentin Bryce AC talking about her fondness for wool was broadcast on BBC World News. Filming took place in the town of Ilfracombe in central Queensland. On the program, the Governor- General talked of her memories of growing up in the town, her family's wool connections and the region's wool industry. The Peschardt's People program was broadcast to all 200+ countries on the BBC network, reaching an audience of 76 million people around the world. View the program on the Woolmark YouTube channel at www.youtube.com/woolmarkonline "My dad managed the wool scour. He spent his life in the wool industry. He loved it, the camaraderie, the drive, what it stood for. "I inherited the best of it in friendships that are precious and sustaining. "You could say I've been campaigning for wool all my life, so I'm thrilled to launch TCW -- The Campaign for Wool." 5 OFF-FARM June 2011 BEYOND THE BALE Left to right: Richard Ridge, Governor-General Ms Quentin Bryce AC, George Merriman. The Governor-General Ms Quentin Bryce AC: "I love to feel the fleece on a sheep's back." The Governor-General launching the Campaign for Wool at a press conference at Admiralty House.