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Beyond the Bale : June 2011
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D -- from farm to fashion. CONTENTS OFF-FARM 04 The Campaign for Wool 05 Governor-General's love of wool 06 Campaign for Wool Australia 08 Promoting wool at retail 10 Showcasing Aussie designers 11 Wool4Skool makes wool cool 12 Cast on with the Knit Kit 13 Knitwear in fashion 14 Merino: a fibre for all seasons 15 Designers sing wool's praises 16 Chinese find a fibre with soul 17 Wool fit for a Prince 18 Snapshot: AWI Hong Kong ON-FARM 20 Want a better cut? 21 Neighbours help prevent lice 22 Controlling wild dogs 25 Rebuilding the flock 26 Lifetime Ewe Management 28 Using phosphorus efficiently to reduce costs 30 Peter Westblade Memorial Merino Challenge results 32 "It's ewe time!" forums 34 AWI and MLA R&D Forum 35 AWI Woolgrower Forum Executive Editor: Richard Smith, email@example.com, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 E email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: AWI does not give any warranty or representation as to the accuracy, reliability or completeness of the information in Beyond the Bale. To the extent permitted by law, AWI and its employees, officers and contractors and any contributor to this publication shall not be liable for any loss or damage arising in any way (including by way of negligence) from or in connection with any information provided or omitted or from anyone acting or refraining to act in reliance on this information. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 9870 4161 F 03 9870 4163 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: The Governor-General Ms Quentin Bryce AC with a Merino ram at the Australian launch of the Campaign for Wool. 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark June 2011 BEYOND THE BALE Beyond the Bale is online at http://digital.wool.com.au 1. WOOL INDUSTRY R&D -- ON-FARM 2. WOOL INDUSTRY R&D -- OFF-FARM 3. MARKETING AUSTRALIAN WOOL 4. INTERNATIONAL SALES NETWORK/ WOOLMARK 5. INTERNATIONAL TRADE AND MARKET ACCESS AWI INVESTMENT STRATEGIES Creative Review magazine has voted the Woolmark logo as the top logo of all time. The April edition of Creative Review included their top 20 logos of all time, drawn from the views of the editorial team at Creative Review, their readers and the wider industry. Creative Review is the leading magazine for visual communication, published in the UK. The magazine stated that it "wanted to recognise those logos that were beautifully crafted, represented an advance in thinking or have somehow come to epitomise a certain time and place". The front cover of the April edition had a fantastic design by Alex Trochut, inspired by the Woolmark logo. The Woolmark logo is the most recognised textile symbol in the world. As one of the world's most well known brands, the Woolmark logo has been applied to over 2 billion garments since the creation of the original logo in 1964. More information: www.woolmark.com www.creativereview.co.uk THE TOP 20 LOGOS OF ALL TIME: 1. Woolmark (1964) 2. Deutsche Bank (1974) 3. British Rail (1964) 4. Michelin (1898) 5. V&A (Victoria and Albert Museum) (1989) 6. Tate (1999) 7. World Wildlife Fund (1961) 8. I NY (1975) 9. CBS (1951) 10. National Theatre (1974) 11. NASA (1974) 12. British Steel (1969) 13. Canadian National (1960) 14. Apple (1977) 15. Rolling Stones (1970) 16. Penguin (1935) 17. Pirelli (1908) 18. London Underground (1919) 19. Montblanc (1913) 20. FedEx (1994) Woolmark logo: the top logo of all time!