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Beyond the Bale : March 2011
March 2011 BEYOND THE BALE 11 OFF-FARM FAST FACTS l AWI has launched a competition for students to redesign their uniforms. l The competition aims to build an awareness of the natural benefits and versatility of wool among a new generation, with a $1000 first prize. l Teachers are also encouraged to get involved -- the competition is aligned with a number of syllabus areas. How often have you heard people lament the lack of wool used in school uniforms nowadays? Well, AWI is empowering those that actually wear the uniforms -- the students themselves -- to invent a new uniform and reconnect with the wonderful natural fibre in the process. Earlier this year, AWI launched a national "Wool4Skool" competition targeted at Australian secondary school students in Years 9 and 10 to redesign their school uniform using various wool innovations. The winners of the competition will have their designs showcased at The Australian Wool Fashion Awards in April. The idea came from AWI Communications Manager Marius Cuming who says the aim is to educate the new generation in a fun manner about the benefits of wool and the versatility of the fabrics that wool can create. He urged woolgrowers with secondary school students to promote the competition locally. "We want to get the younger generation to start thinking about the natural and renewable properties of the fibre as well as the modern innovations that are available such as lightweight wool, odour resistance, mercerised wool, MerinoPerformTM and shower washable wool," Marius says. Running the project within AWI is Marketing Projects Coordinator Renee Trad who has teamed up with the Centre for Learning Innovation to get the competition incorporated into the Design and Textiles syllabus in schools. "It is something a little different and who knows what the students will come up with! Entries will be judged on their original, creative and innovative design; a cohesive design collection for the uniform; and of course an appropriate use and understanding of wool materials within their design," Renee says. Students have the option to design a summer, winter or sports uniform (male or female). They must use their school's current school uniform colours and incorporate the existing school logo. Their designs can be created using the computer software available in all Australian schools, or drawn and then scanned or photographed. A free swatch booklet has been produced by AWI with the support and Wool4Skool competition rulz! An advertorial that ran in the February edition of Girlfriend magazine. funding from the Australian Wool Education Trust; it contains eight innovative fabrics (four woven and four knitted fabrics) developed by the AWI Off-Farm R&D team and is available to teachers to help students select the best wool fabrics for their design. Design works must be submitted by the close of competition at 6pm AEST on Tuesday 29th March 2011. The winning student/s will receive a cash prize of $1000 for first place and $700 for second place. More information: www.wool.com/wool4skool