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Beyond the Bale : March 2011
March 2011 BEYOND THE BALE 7 OFF-FARM The Campaign for Wool, of which His Royal Highness The Prince of Wales is Patron, will be launched in Australia at the end of March. Launched in the UK in October 2010, the Campaign aims to highlight the Prince of Wales's message of encouragement to manufacturers, retailers and designers to choose wool and, in turn, educate consumers about its environmental benefits. Westfield will collaborate with AWI to launch the Campaign for Wool in Australia with a creative installation showcasing the natural beauty of wool. The installation will give customers the chance to touch and experience wool in its original state, through the processing stage to when it reaches the hands of the world's leading designers to become the high quality garments they see on the shop floor. The installation will provide customers with a unique look at wool within Westfield's stunning new Sydney City premium centre. Sydney City is Westfield's latest redevelopment project which opened in October 2010. The $1.2 billion project will house around 250 specialty fashion and food stores at its completion by late 2011. The installation will also travel to Melbourne to showcase at Westfield's Doncaster centre. Australia is home to just under half of Westfield's global assets. The Australian portfolio holds more than 11,000 retail outlets and attracts more than 500 million visits each year across five states. Westfield is one of Australia's largest corporations and the largest retail property group in the world, underpinned by a portfolio of 119 shopping centres in Australia, New Zealand, the United Kingdom and the United States, valued in excess of AU$58.2 billion. and to Australia AWI will also be partnering with individual retailers for the Campaign for Wool, both within Westfield and through external retail centres across Australia. Each of these partner retailers will highlight their support through shop window decals of the Campaign for Wool and green Woolmark logos and showcards in store. The Campaign for Wool Australia will launch at the end of March during the peak of Australia's winter retail season, with an event at an iconic Sydney location, officially opened by the Governor-General, Ms Quentin Bryce AC. The event will be attended by VIPs from the fashion industry and media, and will showcase the best in wool by international designers including Missoni, Richard Nicoll, Mark Fast and Martin Grant and local designers Josh Goot and Dion Lee. Westfield's Sydney City premium centre -- Westfield is working with AWI to launch the Campaign for Wool in Australia later this month with a creative installation showcasing wool at their Sydney City premium centre. RETAIL GIANT WESTFIELD COLLABORATES WITH WOOL