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Beyond the Bale : March 2011
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D -- from farm to fashion. CONTENTS OFF-FARM 04 Merino wool campaign launched 06 Campaign for Wool goes global and to Australia 08 Wool fit for a Prince 09 Gold Woolmark campaign 10 New marketing with new technology 11 Wool4Skool competition rulz! 12 Woolmark says G'day USA 13 Demand for interior textiles 14 Demand driving the market 15 Merino in the sports market 16 Young adventurer smitten with Merino ON-FARM 18 Managing climate variation in the pastoral zone 20 Big country blooms once again 22 Productivity and NRM priorities meet 23 Online tool aids pasture choice 24 Producer's passion for wool 26 GPS as aid to grazing 28 Peter Westblade Memorial Merino Challenge 30 Flystrike RD&E remains high priority Executive Editor: Richard Smith, firstname.lastname@example.org, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E email@example.com W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 E firstname.lastname@example.org Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: AWI does not give any warranty or representation as to the accuracy, reliability or completeness of the information in Beyond the Bale. To the extent permitted by law, AWI and its employees, officers and contractors and any contributor to this publication shall not be liable for any loss or damage arising in any way (including by way of negligence) from or in connection with any information provided or omitted or from anyone acting or refraining to act in reliance on this information. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 9870 4161 F 03 9870 4163 E email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark March 2011 BEYOND THE BALE Beyond the Bale is online at http://digital.wool.com.au 1. WOOL INDUSTRY R&D -- ON-FARM 2. WOOL INDUSTRY R&D -- OFF-FARM 3. MARKETING AUSTRALIAN WOOL 4. INTERNATIONAL SALES NETWORK/ WOOLMARK 5. INTERNATIONAL TRADE AND MARKET ACCESS AWI INVESTMENT STRATEGIES Twelve months ago the property of Robert McBride in the far west of NSW was a parched landscape of red dust. Now, after some decent rain, the pastures have come alive again, renewing the confidence of woolgrowers across the region (see page 20 for the full article). The blessing of rain has, of course, been familiar to patoralists across Australia throughout history... Core of my heart, my country! Her pitiless blue sky, When sick at heart, around us, We see the cattle die - But then the grey clouds gather, And we can bless again The drumming of an army, The steady, soaking rain. Core of my heart, my country! Land of the Rainbow Gold, For flood and fire and famine, She pays us back threefold - Over the thirsty paddocks, Watch, after many days, The filmy veil of greenness That thickens as we gaze. Extract from "My Country" (1908) by Dorothea Mackellar BIG COUNTRY BLOOMS