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Beyond the Bale : December 2010
December 2010 BEYOND THE BALE 15 OFF-FARM Alarge crowd gathered on the last day of this year 's influential Première Vision textile trade show in Paris to hear the announcement of the winners of the 2010 PV Awards. This year's PV Awards included the inaugural Special Woolmark Award 2010 for the fabric at the trade show that best distilled the splendour of wool innovation and the beauty of 100 per cent natural fibres, with a high-majority of wool. The Award was won by Nikke - The Japan Wool Textile Co for the creativity and design displayed in their 100 per cent wool cavalry twill fabric. The decision to award the prize to Nikke was made by an independent jury, itself rich in textile knowledge and ingenuity, and headed by Ennio Capasa, the designer and founder of Italian fashion house Costume National. "Wool is magic, it carries traditional values and at the same time it offers new possibilities to experiment in the future," Mr Capasa said. "Wool is one fibre that every major designer needs; it is a central point in fashion creativity." Nikke's winning pure wool fabric was noted for its modernness, combining the sturdy tautness of yarns with the voluptuousness of weaves for a skilfully absorbed gleam, and intimately blending finely irregular and subtly slubbed colours. AWI general manager of product development and commercialisation Jimmy Jackson said the awards encouraged and promoted innovative thinking in the use of Merino wool. "This award is an excellent way for AWI to meet the enormous talent within the textile trade and to communicate the natural versatility of Merino wool," Jimmy said. "It helps us assess the adoption of our own R&D within the textile chain and to demonstrate how Merino wool is the fibre for all seasons and all occasions." AWI also showcased its new Merino TouchTM and Merino Casual collections at the trade show, to inspire buyers and merchandisers for the autumn/winter 2011/12 season. "The commercial Merino TouchTM woven garments that were displayed were made from mercerised Merino yarns which have been woven in such a way as to create cashmere like softness and silk like sheen, but with the performance and price point of Merino wool," Jimmy said. "The fabrics demonstrate that manufacturers can produce classic Merino wool garments that look and feel luxurious, yet be reasonably priced. "AWI's Merino Casual collection comprises Merino wool garments and fabrics with distinctive textures and finishes, which deliver versatility and style with a new edge." Details of the Campaign for Wool were showcased at Première Vision, where the new green stylised Woolmark specifically designed for promotional use in the Campaign for Wool featured on the AWI stand and on the stands of over 30 weavers supporting the initiative. More information: www.premierevision.fr www.wool.com/collections FAST FACTS l AWI sponsored the inaugural Special Woolmark Award 2010 at this year's prestigious Première Vision textile trade show in Paris. l The Special Woolmark Award encouraged and promoted innovative thinking in the use of Merino wool by the show's exhibitors. l AWI also showcased its new Merino collections and the Campaign for Wool at the trade show. Merino creativity and innovation The PV Awards jury. From left: Arianna Zuliani of Vivienne Westwood; Tiziana d'Acquisto of Jil Sander Italia; Pascaline Wilhelm of Première Vision; Ennio Capasa of Costume National; Linda Loppa of Polimoda Fashion School in Florence; Johan Buskqvist of Adidas; Jane Bong of the BCBGMAXAZRIA Group. © Première Vision