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Beyond the Bale : December 2010
December 2010 BEYOND THE BALE 5 OFF-FARM SAVILE ROW FIELD DAY The UK's Wool Week began with London's famous tailoring street Savile Row being closed to traffic as dozens of sheep grazed on specially laid pasture. This captured the public and media's attention and reminded them of how wool is produced. As the sheep grazed, visitors were welcomed to open house events and tours of Savile Row's most famous tailoring houses to learn how wool is used by the Row's world-class bespoke tailors. Over 5000 people joined in celebrating the Campaign for Wool at the Field Day. AWI CEO Stuart McCullough said it was great to see members of the public learning about the qualities of wool and why it is revered as a natural fibre. "Australian woolgrowers and Savile Row have a long history of together bringing excellence to consumers," Mr McCullough said. "Fine micron wools from Australia woven in England and Scotland have been an essential part of the quality bespoke products made on Savile Row. "The support of the Savile Row Bespoke Association and the tailors from the Row during the Field Day event was phenomenal with a great deal of media covering the initiative, from the BBC through to Australia's Channel 10, together with the major daily newspapers in the UK and overseas." "What else can you buy that still looks good after twenty years use? Wool is a staple of a man's wardrobe, refined, comfortable and it holds its colour and shape. Hardly surprising that tailors' scissors are known as shears. Wool is ideal for today's adaptable all-season clothing. It has centuries of technical improvement behind it." ANDA ROWLAND OF ANDERSON & SHEPPARD "We have a collective responsibility to champion this versatile, sustainable and natural fibre, the production of which involves far lower carbon emissions than man-made alternatives." DOUGLAS CORDEAUX, MANAGING DIRECTOR OF FOX BROTHERS More information: www.savilerowfieldday.com www.youtube.com/WoolmarkOnline "Wool is the most versatile textile fibre in the world. It is our duty to support and encourage all the farmers who supply this wonderful fibre and enable us to produce the most luxurious cloths in the world and to the artisans of Savile Row in particular. Dormeuil is proud to be associated with The Campaign for Wool and Savile Row in supporting this event, synonymous with expert craftsmanship and excellence." DOMINIC DORMEUIL OF DORMEUIL "Wool is at the very heart of what we produce on Savile Row. Good quality wool ensures the very best tailoring. It lends itself perfectly to every occasion and almost every permutation. It is comfortable and moves and breathes fantastically." DAVID COLERIDGE, MANAGING DIRECTOR OF H. HUNTSMAN & SONS on Savile Row Dozens of sheep are herded along the specially laid pasture on Savile Row.