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Beyond the Bale : September 2010
12 SELLING MORE WOOL September 2010 BEYOND THE BALE FAST FACTS l AWI has developed long-standing relationships with the new generation of Australian fashion designers, assisting them with yarn and fabric sourcing. l Wool has become a favourite fibre of the designers due to its natural properties, style and versatility. l The designers have an influence in setting fibre and innovation trends. Young guns of fashion AWI has built up relationships with several of the young guns of Australian fashion. These relationships help foster the use of wool in the designers' collections, which in turn encourages the use of wool in wider apparel markets. Earlier this year, the designers presented their latest collections at Rosemount Australian Fashion Week in Sydney. Read here what the designers had to say about wool. To view exclusive interviews with the designers and their opinions about wool, visit the Woolmark channel on YouTube at www.youtube.com/WoolmarkOnline Dion Lee "Natural fibres are something that I've always been attracted to ... In this collection in particular there's a whole story of Merino wool tailoring that's really lightweight ... Wool definitely is a suitable fabric for the collection and does have such a lightweight feel, so it's been really integrated into a big part of the collection ... I'm really excited about it. "I think it does feel like a very natural progression for me to work with Woolmark as wool is something that's inbuilt into my collections already. It's something that I'm really happy to support. I think regardless it's something that would be really fundamental to how I work -- working with wool -- as it really is the main fibre that we work with in our tailoring. "I actually don't get a detail as polished as when you produce in wool, without a doubt. And how it feels to wear, it holds the structure of a garment without being heavy or without losing shape which is what a lot of other fabrications do." www.dionlee.com Therese Rawsthorne "The thing that I love about wool, especially in knitwear, is that it's so versatile. You can create something that's really soft and quite drapey, or you can do something with a lot of structure and bulk. So it's quite unique in the sense that you can transform it to fit your vision each season. "I tend to use wool across the gamut of the collection, so I'll put it into cocktail dresses, particularly in a silk and wool blend, or in beautiful tailored jackets; but then I'll also put it in an unstructured soft cardigan or a wool jersey tee-shirt, something a lot more casual and relaxed. "My collections are quite transeasonal because I sell into the southern and northern hemispheres simultaneously. I think as well that it's a more modern way of dressing, so that really means it's just about putting layers on and off with the weather and the climate, but it also means that natural fibres such as wool are particularly important as they are very good insulators and really breathable." www.thereserawsthorne.com THE FASHION WEEK SYDNEY US RI FS N W