HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2010
September 2010 BEYOND THE BALE SELLING MORE WOOL FAST FACTS l Recent fashion shows attended by AWI in Hong Kong have showcased the knitwear design talent in Hong Kong -- the fashion centre of the Asian region. l The shows receive enormous support from yarn suppliers and knitwear producers in the region. l They provide an opportunity for the young designers to learn about Merino wool as they embark on their careers. 11 Nurturing knitwear design talent in Hong Kong is crucial in helping to build demand for knitwear products, according to the Chairman and CEO of global apparel company Nameson Group Mr Wong Ting-chung. "The knitwear industry places particularly strong emphasis on design and technique," Mr Ting-chung says. "Honing the skills of those involved in the knitwear, design and manufacturing fields is therefore imperative if we wish to further build on the competitiveness that we now enjoy. "As a member of the industry, we at Nameson Group certainly believe that it is our responsibility to support the next generation in terms of education and personal development as they will serve as future pillars, not only of the industry, but society." Hong Kong is one of the world's major knitwear exporters. As the gateway for southern and eastern Chinese wool processors and manufacturers, Hong Kong is a global hub for sourcing wool garments particularly for the major US and European brands. World-class textile education facilities in Hong Kong attract key personnel from around the region and their fashion shows attract support, sponsorship and raw materials from many of the region's key knitwear and apparel companies. The Nameson Group this year was the title sponsor of the Knitwear Fashion Show hosted by the Hong Kong Polytechnic University's (PolyU) Institute of Textiles and Clothing, the country's most prestigious design school. Mr Ting-chung said the knitwear industry, including his own company, was pleased to help the students produce the knitwear creations. "I am delighted to see fellow members of the knitwear industry so eagerly involved in assisting these talented young men and women," Mr Ting-chung said. In June AWI partnered with Hong Kong PolyU for the fourth year running at the PolyU's annual graduation fashion show, to showcase Merino wool in contemporary design. AWI sponsored two awards: the Woolmark Platinum Award, and the Flinders Merino and AWI Platinum Award (co-sponsored by Flinders Merino). The awards aim to inspire and educate students about Merino wool. The Woolmark Platinum Award required the students to create a collection comprising approximately 80 per cent Australian Merino wool. The winner was Tina Wong. The Flinders Merino and AWI Platinum Award also required an Australian Merino wool content of 80 per cent. The winner of this award was Bel Tse. Brian Rowe and John and June Parnell of Flinders Merino Knitwear talent showcased in Hong Kong attended the event and presented awards. The two award winners will travel to Australia later this year to visit the Flinders Merino wool farms in South Australia and wool auction houses, local retailers and manufacturers in Melbourne. Alex Lai, AWI's business development manager for Hong Kong, who was one of the judges, said it was inspiring to see the young designers using Australian Merino in such innovative ways. "They are the future of design -- not just in Hong Kong, but potentially much further afield -- so it is important they have an opportunity to learn about Merino wool as they embark on their careers in the global fashion industry," Alex says. "It's hoped that when the students start their working lives they have a good understanding of Australian Merino wool and have the contacts within AWI to keep up-to-date with advances in technology so they can influence their colleagues as well." More information: www.wool.com/AWI-News.htm www.itc.polyu.edu.hk Woolmark Platinum Award winner Tina Wong with a model on the runway at the Hong Kong PolyU's graduation show. Flinders Merino and AWI Platinum Award winner Bel Tse's design on the runway at the Hong Kong PolyU's graduation show.