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Beyond the Bale : September 2010
September 2010 BEYOND THE BALE 7 SELLING MORE WOOL dress modern fashion MERINO CASUAL KNITWEAR COLLECTION lNext-to-skin softness lAffordable luxury lVibrant shades and subtle sheen lMachine washable The Merino TouchTM knitwear collection comprises commercial apparel made from super-soft yarns and fabrics that provide a touch of luxury in an affordable knitted garment. Sourced from around the world, the commercial garments on display demonstrate how the industry's most innovative spinners and knitters have embraced the Merino TouchTM concept and made it their own. Mr Jackson says Australian Merino wool is well known as one of the finest and softest fibres in the world, but thanks to the innovative mercerising Merino process, it now feels even finer and softer. "The process of mercerising makes the Merino wool feel on average two micron finer, which gives the Merino TouchTM MERINO TOUCHTM KNITWEAR COLLECTION lCasual comfort lUnique looks and textures lMore versatile wardrobe lEasy care options The new Merino Casual collection has a stylish new 'edge' targeted at the young fashion-conscious street wear and casual wear markets. A range of novel dyeing and finishing techniques has been applied to the Merino wool to create garments with distinctive textures and aesthetics. AWI general manager of product development and commercialisation Jimmy Jackson says the Merino Casual collection addresses the global trend towards a more informal style of dressing. "Busy lifestyles and changing workplace fashions have reduced the need for consumers to have multiple wardrobes -- and there is also an increasing desire for individualism," Mr Jackson explains. "Today's consumers are seeking garments that are versatile, that can be worn in different situations and collection such an incredible next-to-skin softness and smooth surface finish," Mr Jackson explains. "The commercial garments that were on display at SpinExpo demonstrate that knitters can produce classic garments that look and feel luxurious, yet be reasonably priced. difference: it has the twin benefits of stretch and easy care. More information: www.wool.com/ collections "Retailers will be able to offer new ranges with the drape and fluidity of silk and the touch and sheen of cashmere, but with the performance and price point of Merino wool." More information: www.wool.com/ collections The new Merino TouchTM knitwear collection provides next-to-skin luxury in an affordable garment. The new Merino Casual knitwear collection gives Merino wool a new 'edge'. environments, and that ultimately save them time, effort and money. "To enable wool to take advantage of this global trend towards a more informal style of dressing, AWI has worked closely with the manufacturing industry to develop new processes that give the Merino Casual collection a range of unique effects on wool." The collection builds on the success of last year 's inaugural Merino Casual collection. This year, new Merino Vintage yarns have been designed to create rustic yet soft-feeling knits straight from the cone. An increasing number of new sources of Merino Vintage muted and heathered knits and denim looks are available. New colouration techniques using coating, printing and injection systems enable innovative urban designs. Colour 3-D Merino combines colour printing with felted texture effects in pure Merino and value blends such as wool/polyamide. Merino wool's unique tendency to shrink or felt is used to create Merino Retraction -- a boiled Merino with a