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Beyond the Bale : September 2010
6 SELLING MORE WOOL September 2010 BEYOND THE BALE FAST FACTS l AWI attended leading trade show SpinExpo New York to introduce buyers in the lucrative Americas region to Merino wool. l AWI has launched Merino Casual and Merino TouchTM knitwear collections for the autumn/winter 2011-12 season. l AWI works with supply chain partners to use technology and innovation to develop apparel products for a range of brands. AWI launched two new collections of knitwear innovations at the SpinExpo New York trade show in July, to inspire high volume manufacturers and brands to work with Merino wool. The Merino Casual and Merino TouchTM collections position Merino wool to take advantage of two strengthening consumer trends: the casualisation of fashion and affordable luxury. AWI regional general manager Edwin Nazario says the SpinExpo trade show was an important opportunity for AWI to meet face-to-face and develop business- to-business relationships with the major apparel brands and retailers in the lucrative Americas region. "SpinExpo attracted leading product developers, textile executives, retailers and merchandisers from across the Americas and further afield -- we were able to introduce many of them to AWI's new collections and to Merino wool generally," Edwin said. US retailers and brands which visited the AWI stand to view the innovations in Merino wool knitwear included Gap, Club Monaco, Dillard's, Brooks Brothers, Nautica, Lands' End, Macy's, Phillips-Van Heusen, Calvin Klein, Victorinox and Marc Jacobs. During the trade show, AWI also presented its collection to 35 retailers and members of the press at a seminar and press conference. "This trade show is the first significant trade event in the critical July to October period when retailers and brands in the northern hemisphere collect ideas for products that will be on their retail shelves in the fall of next year," Edwin said. Merino innovations ad "SpinExpo was certainly significant because it enabled us to introduce our new collections to buyers and merchandisers. However, probably even more important is the follow-up product marketing that the AWI global sales team is now doing at retailer workshops with high street brands." l The Merino Casual and Merino TouchTM knitwear collections will also be exhibited by AWI at the SpinExpo Shanghai trade show in September to inspire buyers and merchandisers in the Asia Pacific region. l A Merino Casual and Merino TouchTM woven collection will be launched by AWI at the Première Vision trade show in Paris later in September. More information: www.wool.com/ collections AWI regional general manager for the Americas, Edwin Nazario (centre), talking to clients at SpinExpo New York.