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Beyond the Bale : May 2010
and fabrics, which make Merino CoolTM work so well in spring and summer wear. "Consumers now have access to a new generation of lightweight Merino garments, thanks to new processing technologies and the efforts of Australian woolgrowers who continue to produce finer Merino wools." Merino CoolTM garments are low maintenance. The Merino wool fibre helps the fabric shed creases and look smart, and because of its natural moisture and odour-management properties, it keeps the garments fresh and comfortable to wear. The Merino CoolTM collection features garments made from a yarn called Mercerised Merino. These yarns are even softer than similar Merino yarns, more comfortable next to the skin and, for knitwear, are inherently machine washable. Fabrics made from Mercerised Merino yarns are bright, subtly lustrous and, if needed, ideal for screen-printing. The fineness of the yarns means that only the finest wools are used, ensuring next-to-the-skin comfort with excellent drape and appearance. More information: w w w.wo o l.com/collections Lightweight Merino lands a cool punch FAST FACTS l New manufacturing techniques have made Merino wool ideal for the warmer seasons and environments. l AWI's Merino CoolTM collection takes the International Wool Secretariat's 'Cool Wool' program into the 21st century with even lighter weight fabrics and yarns. l The collection is the result of AWI collaboration with Woolmark licensees around the world. May 2010 BEYOND THE BALE 7 SELLING MORE WOOL AWI's new Merino CoolTM takes the concept even further for the 21st century with even lighter weight fabrics and yarns. AWI general manager of product development and commercialisation Jimmy Jackson says Merino wool's natural breathability and temperature regulation combined with new manufacturing techniques make it ideal to wear all year- round. "Our new range of lightweight Merino CoolTM woven fabrics are defining Merino as a natural fibre that can be worn with comfort 52 weeks of the year, not just during the 12 weeks of the autumn/winter season," Jimmy says. "The fineness, softness and handle of these Merino CoolTM fabrics make them perfect for any season and environment." Jimmy says the new collection is the result of AWI collaboration with Woolmark and Woolmark Blend licensees around the world. "It is a global collection showcasing the products of European, Turkish, Korean and Chinese manufacturers," Jimmy says. "Through their technical expertise, the licensees have created finer and finer yarns Merino wool is truly a fibre for all seasons. If anyone needed any proof, then they should take a look at the new Merino CoolTM collection of lightweight yarns and fabrics that AWI has released to inspire buyers and merchandisers for the spring/summer 2011 season. Benefiting from the natural properties and soft handle of Australian Merino wool, the Merino CoolTM collection is made from fine yarns, some with a higher than normal twist, making it ideal for high fashion and smart casual trans-seasonal garments. This second annual Merino CoolTM collection is now available for cool knits as well as wovens. The original International Wool Secretariat's (IWS) 'Cool Wool' program, launched nearly 30 years ago, sought to change the perception of wool from being only a heavy, warm product. In many ways the campaign was very successful. However, The lightweight fabrics and knits in AWI's new Merino CoolTM collection provide year-round comfort to keep you cool when the climate is hot, and warm after sundown.