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Beyond the Bale : February 2010
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing and R&D. Beyond the Bale is online at http://digital.wool.com.au SELLING MORE WOOL 04 Wool, a naturally carbon-friendly fibre 05 R&D helping the fine wool market 06 Training retail staff about wool 07 Woolmark brand helps improve sales 08 Taking the 'wool road' to Shanghai 09 Woolgrowers visit China's textile centre 10 Merino proves its worth in desert marathon 11 Wool underwear gets sporty 12 A new generation embraces wool 13 Australian Merino wool 'On Stage' ON-FARM 14 Get up to scratch with lice 16 Young farmer values Merinos' reliability 17 Engaging with modern, city consumers 18 Mick gets a second chance 19 S ulla: a new pasture with opportunities 20 Manual helps market-focused production 21 Flock assessment a winner 22 Champion shearer started young 24 Breech wrinkle ASBVs now available 25 Market deciding woolgrowers' strategies 26 8th World Merino Conference, France 26 9th World Sheep and Wool Congress, Sydney Executive editor: Richard Smith, AWI Marketing and Communications AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 E email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: AWI does not give any warranty or representation as to the accuracy, reliability or completeness of the information in Beyond the Bale. To the extent permitted by law, AWI and its employees, officers and contractors and any contributor to this publication shall not be liable for any loss or damage arising in any way (including by way of negligence) from or in connection with any information provided or omitted or from any one acting or refraining to act in reliance on this information. Beyond the Bale is produced for AWI by Coretext Pty Ltd. Coretext, PO Box 12542, Melbourne Vic 8006 P 03 9670 1168 F 03 9670 1127 E firstname.lastname@example.org W www.coretext.com.au AWI is a commercially aware company and the decision to include advertising in Beyond the Bale has been taken as a demonstration of its commitment to provide the best service at minimum costs. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 9870 4161 F 03 9870 4163 E email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Cover photo: Dave Rankine Photography Messrs Wal Merriman, Charles (Chick) Olsson and Roger Fletcher were re-elected to the AWI Board of Directors at the company's Annual General Meeting (AGM) in Sydney on 27 November 2009. AWI shareholders also agreed to change the AWI Constitution so that, in future, an election of directors retiring by rotation must take place every two years. The change takes immediate effect. The vote for 2 per cent at WoolPoll 2009 shows that the Australia's wool levy payers have confidence in wool's future and in the ability of AWI to make a difference and generate returns for levy payers, according to AWI Chairman Wal Merriman. The voluntary poll of wool levy payers sets the future level of wool levy to be paid by growers for marketing, research and development from July 2010. Mr Merriman said he was very pleased that 73.13 per cent of votes cast were in favour of a levy of 2 per cent or more. This result was from 53.70 per cent of votes cast, and an increase from WoolPoll 2006. Mr Merriman thanked the nation's woolgrowers for backing a new plan to re-ignite demand for the fibre, while exploring research and development opportunities on- and off-farm. "We have changed the way we do business, with a greater emphasis on cost control and results-driven marketing and R&D. It is now time to get on with that AWI Annual General Meeting results announced Woolgrowers support 2% at WoolPoll The Board believes this amendment to the Constitution will limit the disruption to the operations of the company caused by annual elections and will promote strategic objectives with a longer-term horizon. More information: view the full results and listen to the CEO's AGM speech at www.wool.com/agm business. Australian woolgrowers have spoken and have allowed us to continue our new momentum to sell more wool and its attributes -- to re-ignite global demand for the world's best natural fibre." Levy payers also voted for WoolPoll to continue every three years. WoolPoll chair Will Roberts said he was pleased with the participation rate of WoolPoll 2009 and thanked growers for taking part, and his own panel members for their time and experience in running the poll independently. February 2010 BEYOND THE BALE 2 CONTENTS WOOLPOLL STAT ISTICS l32.65 per cent of voting papers were returned l53.70 per cent of available votes were cast l64.98 per cent of these favoured 2 per cent The results were independently certified by Link Market Services Ltd.
September November 2009