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Beyond the Bale : September November 2009
september – november 2009 Beyond the Bale the national Wool Declaration (nWD) is a critical link along the wool supply chain from woolgrowers, to buyers, processors, garment makers and retailers. mulesing status was introduced to the nWD with the aim of giving the supply chain transparency about woolgrowers’ flystrike control strategies. AWI Ceo brenda mcGahan says the information is aimed at providing confidence to wool buyers, processors and retailers, ensuring that Australian wool remains their preferred choice. “Customers who wish to source non- or ceased mulesed wool, or wool from sheep treated with pain relief, can do so through the information on the nWD. this important information appears on the CORRIEDALE ASSOCIATION “An AWI CEO has not spoken to us for a long time, if ever,” was the remark from Brendon Lush of the Corriedale Association. As part of the association’s AGM, AWI CEO Brenda McGahan spoke about the increased role of broader-micron wool and renewed initiatives to market non-Merino wool in the interiors sector. WOMEN OF WOOL Pity any man who made it into the Women of Wool lunch at the show. From 26 PIPELINE National Wool Declaration important in guiding wool buyers AWtA test certificate. “ buyers, processors and retailers are requesting information that will allow them to source wool that meets their requirements. “ Completing the national Wool Declaration is strongly recommended so wool that meets the needs of buyers can be identified.” AWeX Ceo mark Grave says independent auditing is one of the most powerful tools to ensure the integrity of the mulesing status declaration and thus maintain the confidence of industry. “ since August 2008, AWeX has been undertaking a random desktop audit program on approximately 5 per cent of declarations, comparing the information AWI at the Australian Sheep and Wool Show, Bendigo all reports men did not get a good report card from comedy sensation Denise Scott, and much laughter could be heard from the luncheon attended by 170 ‘women of wool’. Four women involved with the industry were honoured, including AWI CEO Brenda McGahan. Brenda spoke of the many women involved at AWI – from those researching new textiles and working with Woolmark licensees across key overseas markets through to women in senior management roles – all aiming to increase sales of wool. WOOLPOLL The three-yearly WoolPoll was launched at a breakfast function at the show. WoolPoll panel chairman Will Roberts spoke of the importance of voting in this year’s poll, which is perhaps the most important in the industry’s history. AWI CEO Brenda McGahan spoke of WoolPoll being “democracy at work” in the wool industry. Brenda spoke of an evolving AWI, changing to meet a changing world market and a changing wool industry and how there were significant differences through this era of AWI. JUDGING FLOOR Pampered Merinos adorned with coloured sashes were momentarily swept aside from the judging floor as a presentation on the future of the industry took centre stage. About 200 Merino breeders, commercial woolgrowers, wool brokers and prime lamb producers came to hear and discuss AWI’s new Strategic and Operational Plan. Evolving the company into a leaner, more commercially focused organisation was the key message, with targeted marketing campaigns using leveraged funding with retail and brand partners. “ Woolgrowers keep telling us they can grow the wool, but they need help to sell it and that is exactly what we plan to do,” Brenda McGahan said. FASHION PARADE As is usually the case at these events, the fashion parade attracted large crowds. AWI’s Scarlet Hill took the microphone and introduced dozens of innovative woollen garments. From formal men’s wear and flowing evening gowns, through to streetwear, casualwear and sportswear, the many fashions on parade demonstrated wool’s great versatility and innovation. A luncheon attended by 170 ‘women of wool’ was held at the Australian Sheep and Wool Show, Bendigo. AWI CEO Brenda McGahan spoke to the attendees about the many women involved at AWI, all aiming to increase sales of wool. provided on the nWD, the classer’s specification and in the sale catalogue,” mark says. “AW eX now conducts desk-top audits pre-sale, which means that the anomalies detected can be followed through with the broker (who contacts the woolgrower), with any changes to mulesing status subsequently advised prior to sale to wool buyers and changed on the test certificate. “AW eX has also established an on-farm mulesing status Working Group which aims to develop a framework for an on-farm audit of the mulesing status of flocks. the introduction of an on-farm audit will further enhance the reputation of the nWD and the declarations made by Australian woolgrowers.”
June August 2009