HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September November 2009
HONG KONG IN BRIEF l Hong Kong is the fashion centre of the Asian region. l As the gateway for southern and eastern Chinese wool processors and manufacturers, Hong Kong is a global hub for sourcing wool garments particularly for the major US and European brands. l Hong Kong is one of the world's major knitwear exporters. l There are world-class textile education facilities in Hong Kong, which attract key personnel from around the region. Showcasing Merino in the fashion centre of Asia KEY POINTS l AWI has partnered with Hong Kong's most prestigious design school to showcase Merino wool in contemporary design. l The graduation show attracts support from many of the region's key knitwear and apparel companies. l The show provides students with a good understanding of Australian Merino wool. AWI has been building relationships with fashion designers in Hong Kong -- the fashion and knitwear centre of Asia -- and encouraging them to use Merino wool in their designs. For the third year running, AWI has partnered with Hong Kong Polytechnic University's (PolyU) Institute of Textiles and Clothing (ITC), the country's most prestigious design school, to showcase Merino wool in contemporary design at its annual graduation fashion show. The graduation show itself attracts support from many of the region's key knitwear and apparel companies. AWI sponsored two awards: the Woolmark Platinum Award, and the Flinders Merino and AWI Platinum Award (co-sponsored by Flinders Merino). The awards aim to inspire and educate students about Merino wool. The graduating students competed for 12 individually sponsored awards, including the overall grand award sponsored by Avery Dennison Hong Kong B.V. The Woolmark Platinum Award required the students to create a collection comprising approximately 80 per cent Australian Merino wool. The winner was Gallery Tam, whose collection was inspired by Hyaku Monogatari, a Japanese parlour game from the 1600s used to summon supernatural entities. Tam's collection was sponsored by Multitex Group and Pine Hover Ltd. The Flinders Merino and AWI Platinum Award also required an 80 per cent Australian Merino wool content. The winner of this award was Sammul Ng who produced a collection based on the theme of women in modern history. With a focus on three-dimensional structure and shape, Ng impressed the judges with his collection of high-quality knitted garments. The collection was sponsored by Crystal Sweater Ltd, Knit Fashion Ltd, Novetex Textiles Ltd and Leaton Leather & Trading Co Ltd. The judging panel of nine of Hong Kong's local fashion industry identities included Mr Mark Baumann, visual director of Lane Crawford (Hong Kong) Ltd, and Ms Angelia Teo, head of content, Asia Pacific, WGSN. AWI's business development manager for Hong Kong Alex Lai, who was also one of the judges, said it was inspiring to see the young designers using Australian Merino in such innovative ways. "They are the future of design -- not just in Hong Kong, but potentially much further afield -- so it is important they have an opportunity to learn about Merino wool as they embark on their careers in the global fashion industry," Alex says. "It's hoped that when the students start their working lives they have a good understanding of Australian Merino wool and have the contacts within AWI to keep Woolmark Platinum Award winner Gallery Tam's designs on the runway at Hong Kong Polytechnic University's (PolyU) graduation show. Hong Kong PolyU graduate Sammul Ng (centre), winner of the AWI-co- sponsored Flinders Award, with Geoff Power of Flinders Merino (left). up to date with advances in technology so they can influence their colleagues as well." The two awards include a trip to Australia later this year to visit the Flinders Merino wool farms in South Australia and the wool auction houses and local retailers and manufacturers in Sydney. More information: www.itc.polyu.edu.hk September -- November 2009 BEYOND THE BALE 15 SELLING MORE WOOL
June August 2009