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Beyond the Bale : September November 2009
RRP $29.99 WHEN WOOL WAS KING Bringing wool’s heyday to life Experience life on Australia’s legendary sheep stations in the era when wool was king. Writer Alec Morrison takes you on wool’s rollercoaster journey, from the 1920s when Australia rode on the sheep’s back to the present day. When Wool was King is available from R.M.Williams, phone (02) 9028 5428 or visit www.outbackmag.com.au September -- November 2009 BEYOND THE BALE SELLING MORE WOOL 13 Queensland Premier Anna Bligh has accepted the role of Queensland Sheep and Wool Ambassador. With a passion for fine woollen apparel, Premier Bligh is a perfect fit as the state's Sheep and Wool Ambassador. Whether it's a sophisticated evening dress, a business suit for an international trade meeting, or sportswool for her run at the start of the day, the Premier often wears Merino wool. Premier Bligh's support for the state's wool industry will be heightened through her active, ongoing communications with bodies representing the sector, including AWI and state farming organisation AgForce. Recognising her appointment as Queensland's Sheep and Wool Ambassador, AWI joined with AgForce at this year's Royal Queensland Show -- the 'Ekka' -- to present the Premier with a set of running apparel, complete with the iconic Woolmark logo. The running apparel is part of the Premier Bligh runs and works in wool new range from Australian brand Red Island, which is made using AWI's Merino PerformTM next-to-skin technology. Premier Bligh has also been presented with running apparel from sportswear company Champion, made using AWI's Merino PerformTM Advantage technology. At the Ekka, Premier Bligh wore a skirt designed by Brisbane-based designer Pina Fiorenza, whose creations featured in the fashion parade preceding the presentation. AWI CEO Brenda McGahan welcomed the opportunity to work closely with the Premier. "It is wonderful to have Premier Bligh as the Queensland Sheep and Wool Ambassador. We look forward to working closely together -- particularly in this, the International Year of Natural Fibres," she said. More information: www.fiorenza.com.au, www.redislandmerino.com, www.championusa.com.au, www.naturalfibres2009.org (From left) president of AgForce John Cotter, Queensland Premier Anna Bligh and Sandy Smith, AgForce board member, woolgrower and president of the Trap Rock Wool Association.
June August 2009