HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September November 2009
6 SELLING MORE WOOL September -- November 2009 BEYOND THE BALE KEY POINTS l Wool bedding provides a better night's sleep than synthetics. l Merino's inherent natural qualities are ideal for young children. Renowned for their natural features of comfort and performance, wool bedding products have been proven to actually help you sleep better. An AWI-funded 'sleeping comfort' study has demonstrated wool's ability to provide comfort in a variety of sleeping environments. The study confirmed that wool products breathe more naturally than synthetic products and better regulate body temperature. The body gets to a comfortable sleeping temperature faster and stays there for longer. The study also showed that wool bedding increases the duration of the most beneficial phase of sleep known as the REM (rapid eye movement) sleep stage, where the sleeper is totally relaxed and most dreaming takes place. The results add up to a better night's sleep -- something consumers recognise as beneficial to their general health and wellbeing. "The sleeping comfort study proves that the microclimate created by a sleeping person is affected by their bedding products," AWI general manager for Australia Stuart McCullough says. "And the good news is that wool gives a superior performance. "The study helps retailers market quality Sweet dreams are made of ... wool 100 per cent Australian Merino wool 'blanky' from Australian company Ewenique. Wool products have been proven to help improve sleep. replicating Merino's natural attributes. In our environmentally conscious times, Merino is highly marketable." More information: www.ewenique.com.au wool bedding products with statements backed up by objective research, giving retailers a point of difference from which to market wool products over other materials. "It's important for retailers to be able to explain to customers why wool gives them a great night's sleep, and for people to wake up refreshed in the morning and see wool as the reason for feeling great," Stuart says. The sleeping comfort study was conducted by The Woolmark Company and the University of Sydney's Faculty of Health Science in 2006 with funding from AWI. The study results are available to Woolmark licensees to assist them with product sales and staff education. More information: www.wool.com/health Lullaby baby Merino wool provides the ideal sleeping environment for young children. Merino's unique, inherent natural qualities, allow Merino fabric to 'breathe'. It provides warmth in cooler climates and provides cool comfort when it is hot -- something that is very useful in helping a baby's sensitive body temperature regulation. Wool also inhibits bacteria, giving a better night's sleep and fewer allergenic problems. Moisture vapour is absorbed into the wool fibre structure reducing moist conditions, which discourages the propagation of dust mites. Studies at hospital special-care baby units have also found that very low-birthweight babies in incubators make significant weight gains when nursed on lamb's wool compared with conventional methods using cotton. They also settle more quickly and cry less. These properties are making Merino an increasingly popular option for young children, with more and more companies providing Merino baby wraps, blankets, under blankets and babies' apparel. One of them, Australian company Ewenique prides itself on creating baby blankets and beanies that are practical and durable as well as stylish. The company's products are made from 100 per cent Australian Merino wool. Ewenique sources its garments from Red Island, which sources its fabric from Woolmark licensee Charles Parsons. As parents themselves, the owners of Ewenique only manufacture products that they think are good enough for their own children. "Wool's unique vapour-management qualities move moisture away from the skin, allowing a baby to stay cooler and drier with a more consistent body temperature throughout the night, whatever the season," co-owner of Ewenique, Monique Harper, says. "No man-made fibre has come close to
June August 2009