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Beyond the Bale : September November 2009
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing and R&D. Beyond the Bale is online at http://digital.wool.com.au SELLING MORE WOOL 04 Wool: buyers are listening 05 Wool shapes up to its competitors 06 Sweet dreams are made of ... wool 07 Merino wool imbues cotton with year-round élan 08 Anti-bacterial suits not to be sniffed at 09 Woolmark the hero of new China campaign 10 Carpet-maker rides on Woolmark loyalty 10 Woolmark interior textiles licensees 12 Italian chic inspires Hong Kong traders 13 Premier Bligh runs and works in wool 14 Fashion and wool a natural fit 15 Showcasing Merino in the fashion centre of Asia ON-FARM 16 Mustering city wool handlers for the bush 17 Rangeland best practice and innovation 18 Man bites back -- the fight against a pastoral menace 20 SkintractionTM sheep on show 22 Revolution in worm prediction 22 New test for lice control 24 ASBVs drive genetic gain and industry progress 26 National Wool Declaration important in guiding wool buyers 26 AWI at the Australian Sheep and Wool Show, Bendigo Executive editor: Richard Smith, AWI Marketing and Communications AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E email@example.com W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 E firstname.lastname@example.org Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: AWI does not give any warranty or representation as to the accuracy, reliability or completeness of the information in Beyond the Bale. To the extent permitted by law, AWI and its employees, officers and contractors and any contributor to this publication shall not be liable for any loss or damage arising in any way (including by way of negligence) from or in connection with any information provided or omitted or from any one acting or refraining to act in reliance on this information. Beyond the Bale is produced for AWI by Coretext Pty Ltd. Coretext, PO Box 12542, Melbourne Vic 8006 P 03 9670 1168 F 03 9670 1127 E email@example.com W www.coretext.com.au AWI is a commercially aware company and the decision to include advertising in Beyond the Bale has been taken as a demonstration of its commitment to provide the best service at minimum costs. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 9870 4161 F 03 9870 4163 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Woolgrowers are asked to mark Friday 27 November on their calendars as the date for AWI's 2009 Annual General Meeting (AGM). It will be held at 10am at the Grace Hotel, 77 York Street, Sydney NSW. Registration will open at 9.30am. AWI shareholders will be sent the formal AGM notice of meeting and proxy voting papers with the annual report in mid-October. Using the AWI website, AWI shareholders can check their shareholding details and voting entitlements. Reshaped and ready for market I've been out and about since the last Beyond the Bale, meeting and talking to woolgrowers around Australia at field days, sheep shows and grower forums. It's good to hear what's on your mind and to get feedback on our new direction. Your AWI is now a leaner, more commercially oriented business. We've cut overheads across the business to operate within our means. Our goal is simple -- to sell more wool. This means more commercial partnerships with the apparel and interiors trade, and a targeted campaign to educate consumers about the natural benefits of Australian wool. Our new approach to R&D investment sees us funding fewer but more targeted projects that are aligned with the big issues facing our industry. You'll find related stories in this issue. The Woolmark global sales network continues its progress toward becoming self-funding. They've been attending trade AWI's 2009 AGM in Sydney Shareholders should go to www.wool.com/shares. Woolgrowers will need their Shareholder Reference Number (SRN) to access the online share registry section and view their details. AWI shareholders can also use www.wool. com/shares to choose to receive corporate shareholder communications by email. More information: AGM -- 1800 070 099, www.wool.com/agm; shareholder information -- 1800 113 373, www.wool.com/shares September -- November 2009 BEYOND THE BALE 2 CONTENTS shows in major business hubs and targeting new licensees and prospects to sell more wool. Achievements include the launch of new knitwear and woven innovations and new partners for wool in the buoyant sports/active wear segment. There's been fresh interest from overseas customers in sourcing 'welfare friendly' wool. The recent Marks & Spencer visit is indicative of this trend. The M&S team covered a lot of ground and returned home with a new perspective about the challenges of flystrike control and progress on the breeding solution. As you read this edition of Beyond the Bale, WoolPoll will be under way. It's your opportunity to have a say in the future of our industry and I encourage you to vote. Until the next time. Brenda McGahan CEO
June August 2009