HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June August 2009
June – august 2009 Beyond the Bale Driving DemanD 15 Former 007 pierce Brosnan featured in the brand campaign by aWi’s korean business partner cheil. these images are from cheil’s galaxy brand website, which contains promotional videos and information on the campaign. one million).more than 4.7 million consumers were exposed to the Woolmark/australian merino logo via magazine advertising, such as in GQ magazine (circulation 80,000). The influential fashion media were also targeted with significant editorial about the benefits ofmerino wool placed in the Fashion Gio (circulation 60,000) and Fashion Biz (circulation 70,000) trade magazines. Other initiatives included Tv commercials on Donga Fashion TV (viewed by three million people), an australian familiarisation program for consumers and retailers, and direct mail to 80,000 consumers by Cheil. “The campaign in Korea demonstrates how aWi is working very closely with the retail and manufacturing industry, and aligning our activity with the apparel development calendar,” Jimmy says. “This change is being driven through our global offices. They are working hard with influential retailers and brands to re-position merino wool in the marketplace and to increase demand for the benefit of australian woolgrowers.” More information: www.galaxy.co.kr; www.cii.samsung.com/eng/gbiz/man.jsp; www.lotteshopping.com/english of innovation, returning ownership of the principles surrounding this important word to the private sector. “Most awards rely on the expertise of a select few. The inaugural Smart 100 employed the knowledge and opinions of over 1600 ‘maven’ judges,” he says. The Smart 100 includes representatives from a broad range of industries, proof that Australia has a diverse and robust talent for innovation. Industries represented include medicine and biotechnology, sport, energy, occupational health and safety, textiles, telecommunications, education, art and the environment. More information: www.anthillonline.com MerinoFresh™ ranked 27th in a list of the top australian innovations.
April May 2009
September November 2009