HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : April May 2009
April – May 2009 Beyond the Bale creAting deMAnd 9 froM the sheeP’s Back to the cLothing rack W orld-renowned sheepskin footwear brand emu Australia has launched its very first women’s lifestyle collection that includes superfine Australian Merino wool. “Wool is paramount on the fashion agenda,” says emu ceO of the Americas ted Houston. “With our wool and sheepskin heritage, we’re ideally positioned to lead the burgeoning global movement towards natural, eco-friendly and luxurious wool into the wardrobe.” emu’s foray into women’s wear is seen as the next logical step for the brand. Jus as, logically, all their Merino garments display the Woolmark® which, according t ted, represents luxury, quality and value f money to consumers. the brand also benefits from AWi’s investment in global marketing, which supports emu’s push for more wool in wardrobes, as well as bringing credibility t the wool fibre used in their collection. due to hit northern Hemisphere stor by August 2009, the collection – which showcases layers such as tank tops, t-shirts, skivvies and leggings; outerwear including hoodies, track pants, cardigans, and sweaters; and a number of woollen accessories – has drawn immediate inter “Wool is so wonderful in the way it feels on the skin, the way it drapes, its environmental attributes and its durability says designer Aileen connors. “We have created designs that, like the materials, will last the test of time.” A privately owned Australian company, emu will launch the line first in the international apparel market, where they are represented by sales offices in the US, canada, germany and London, and stock products in more than 10,000 retail stores. emu is intensely proud of its Australian roots, and is one of the few sheepskin boot companies still based in Australia. emu harnesses the beauty and starkness of the country’s iconic natural landscape to stand out as a unique provider of quality wool products in the global marketplace. emu apparel will be available in Australian stores in January 2010. Further updates on product locations and availability will be provided closer to the launch date. More information: www.emuaustralia.net Superfine Merino is at the heart of Emu Australia’s first women’s wear collection.
February March 2009
June August 2009