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Beyond the Bale : April May 2009
april – may 2009 Beyond the Bale creating demand seoul of AustrAliA o n australia day 2009, aWi’s asian region representatives joined australian embassy officials and some of the nation’s key exporters at the grand Hyatt in Seoul, Korea, to celebrate our national day. more than 2,300 guests, many of them influential decision makers, senior business figures and celebrities from Korea and australia, enjoyed a parade of the many ‘colours of australia’, including australian merino wool and the creativity of the australian fashion design industry. “the inaugural colours of australia event was a fantastic showcase for australian merino wool and the vitality of australian fashion,” says aWi’s regional general manager asia Pascal Senkoff. “it’s all part of our Korean marketing program aimed at developing the potential for australian merino in the Korean domestic market.” austrade’s Seoul-based senior trade commissioner martin Walsh says that despite current global economic conditions, promoting international trade has never been more important. “in the past year, Koreans imported US$5 billion worth of overseas fashion apparel and accessories, making Korea an opportunity market for australian fashion industry exporters,” mr Walsh says. “Wool garments, in particular, are a specialty of australian fashion and offer Korean consumers a uniquely different consumer choice.” the event, which was covered widely in the Korean and international media, featured merino apparel from a number of australian fashion labels – Sabatini, Kirrily Johnston and gina Kim – and casual wear from red island, all modelled by local Korean tV celebrities. according to aWi’s Korean branch manager Hyunwon Lee, the event not only generated valuable publicity for the australian labels in the Korean marketplace but also great interest in australian merino wool. “many of the potential agents who came to check out the australian fashion were simply amazed at the softness and drape of the garments – they couldn’t believe it was wool,” mr Lee says. “this event has really helped explode the old myth of wool as ‘hot and scratchy’. “it has also helped pave the way for us to push the ‘cool wool’ angle, with lots of interest from potential Woolmark® joint marketing partners.” the woolmark® fashion show in seoul featuring Merino apparel. 7 ATTENTION Sheep Farmers Are you struggling to get the crutching done? Our company has the solution for you… We SUPPLY 2-5 stand CRUTCHING TRAILERS with or without teams to your AREA offering any combination of wig, ring and crutch with the clippings collected as we go; simultaneous toe trimming, drenching and/or ear tagging also available. Our trailers offer a high throughput and are competitively priced. EXPERIENCED OPERATORS 20 plus years in the industry; DO NOT hesitate, give us a call today PH: 0427 720 812
February March 2009
June August 2009